Lexus

Giving a masterclass on empathy, podcaster Dylan Marron in collaboration with Lexus and WSJ Custom Content sat in front of the RIOT cameras in NYC during the pandemic. Dylan’s “Conversations with People Who Hate Me” podcast and social experiment features his conversations with people who have written negative comments to him online in the past. The experience from the shows and the conversations that followed gave Dylan a bank of knowledge on vulnerability, difficult conversations, and empathy. We shot, edited, and produced this long-form instructional class that dives into deep philosophical layers surrounding negative human interactions and delivers a light and positive visual experience for the viewer. The story is broken down into chapters with a mixture of “to camera” discussion, motion graphics, quirky custom hand-drawn animations and a multitude of b-roll that was shot in different locations throughout. Our leadership session is one of the rare longer-form pieces of content in the RIOT catalog and we’re super proud of this creation. We’re excited about future collaborations where we get to test ourselves in the longer form visual content space further. Close