Branded Content Archives

CRAFTING DISTINCTIVE BRAND IDENTITIES

Where innovation meets legacy.
At RIOT, our creative agency is at the forefront of brand creation and transformation, making us one of the most sought after branding agencies around. Our expertise spans creating new brands and revitalizing established ones, ensuring each identity we craft is both distinctive and memorable.

OUR BRAND IDENTITY EXPERTISE

  • Innovative Brand Creation: From conceptualization to launch, we build brands that stand the test of time. A prime example is AltSounds.TV, a brand we created 20 years ago that remains influential.
  • Strategic Rebranding: We specialize in rebranding efforts that breathe new life into established brands. Notably, we guided the Washington Commanders through their rebranding journey from the Washington Redskins, crafting a new identity that resonated with fans and stakeholders alike.
  • Cross-Sector Mastery: Our portfolio spans various industries, showcasing our ability to adapt and innovate across different market landscapes.
  • Memorable Identities: We believe in creating brands that not only stand out but also connect deeply with their target audiences, leaving a lasting impact.
At RIOT, we understand the intricacies of branding and the importance of a strong brand identity. Let us help you create or reinvent your brand to achieve its fullest potential.
Coach: Introducing Coachtopia

For more than a decade we've been getting creative with Coach on a wide variety of campaigns and visuals, helping to further cement them as one of the leading fashion brands around the world. We're proud to share our latest collaboration with Coach, bringing them one step closer to our hearts - this time we helped Coach with the creation of a new sub brand visual identity that is focused on sustainability, Coachtopia. Enter, Coachtopia It's been a long time coming and we're so excited to share all the creative work we've put into Coach's new sustainability-focused brand, Coachtopia - just in time for this year's Earth Day too! We're extremely proud to showcase the wide range of creative collaborations we have worked on for Coachtopia, a brand that is putting circular fashion first through the use of pioneering production, technology and lifecycle concepts. And the coolest part? Coachtopia is all centered around a collective of Gen Z designers, influencers and activists that are all working together to make positive impact in the world. Photo by: Adrian Nina of the Coachtopia Ergo bag that has sold out twice in the first week of the brand's existence! If you're fans of […]

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Coachtopia: Behind The Scenes Campaign

Coachtopia: Introducing LolaCoachtopia: Introducing MayaCoachtopia: Introducing CaulinCoachtopia: Introducing All TalentCoachtopia: Introducing The DesignersCoachtopia: Introducing The Activists

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Coachtopia: NFC Chip Animation

NFC Chip Animation GalleryAll images below are taken from the animated film and were carefully hand drawn frame by frame by our animator. Close

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LA Galaxy: 2023 Season Opener Trailer

Twitter For the Glory of our LA πŸ”₯El TrΓ‘fico meets the @RoseBowlStadium for the can't-miss event of the season.🎟 https://t.co/SRGpMtljOY pic.twitter.com/0WCpsSpPA4β€” LA Galaxy (@LAGalaxy) February 24, 2023 Instagram View this post on Instagram A post shared by LA Galaxy (@lagalaxy) Gallery Close

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Nutrafol x Sephora: Product Range Launch

Nutrafol x Sephora: Nutraceutical Product FilmsDiscover the product films we created for each of the Nutrafol nutraceutical supplements that will be available for sale @ Sephora.Women'sWomen's VeganWomen's BalancePostpartumMen'sNutrafol x Sephora: Hair Care Product FilmsDiscover the product films we created for each of the Nutrafol hair care products that will be available for sale @ Sephora.Strand DefenderRoot PurifierStress RelieverHair SerumBuild-Up BlockerStill curious?We put together this blog article to give you a further look behind the curtains of this project. From storyboards through BTS imagery, our journal article will give the curious folks a deeper insight into this comprehensive creative collaboration.#2024 UpdateWe teamed up with Nutrafol once again to update a few of the original videos to develop a renewed visual experience and some minor updates to the products. With meticulous attention to detail, we captured the voiceovers in our creative studios, each nuance finely tuned with our Blue microphones to enrich the viewer's auditory journey. The update of Nutrafol's hair serum name presented a unique challenge, seamlessly integrating new voiceovers with the existing footage.

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Washington Commanders: Introducing Major Tuddy

Fun facts Our original pitch was for Tuddy to replicate the famous Rocky sequence for the extra over the top feels. Our creative agency is always finding hiddens gems to share and we planted an easter egg for fans in this clip. "Tuddy" is a slang football term that evolved from the abbreviation of touchdown (TD) as in t= "tuh" and d= "dee." Close Shared on social mediaOur clip as see on the official Washington Commanders Instagram, Facebook and Twitter. View this post on Instagram A post shared by Washington Commanders (@commanders) He's kind of a pig deal...WELCOME OUR NEW MASCOT, π™ˆπ˜Όπ™…π™Šπ™ π™π™π˜Ώπ˜Ώπ™”! 🐷 pic.twitter.com/N6eMy6goiVβ€” Washington Commanders (@Commanders) January 1, 2023

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Washington Commanders: Scary Season

A spooky Halloween clip for the Washington Commanders social media channels to build up hype for their game against the Indianapolis Colts.

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Coach: (Re)Loved – Remade Rexy Puzzle

We created a stop-motion animation film and used intricate ASMR sound design to bring Coach's (Re)Loved – Remade Rexy Puzzle to life.

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Coach: (Re)Loved – Remade Bear

A cozy, warm, and fuzzy film that is full of magic and offers an authentic look at the Coach (Re)Loved Remade Bear, made from repurposed products.

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