Yield
The revenue generated from an adThe art of persuasion—advertising is the strategic storytelling that builds brands, shapes perceptions, and drives consumer action across multiple channels. placement—used in media buyingThe dynamic duo—planning defines the strategy; buying brings it to life through negotiated placements and execution. and programmatic reporting.
What is Yield?
Yield is return on ad spend—used in media buying to measure performance against cost.
Dive Deeper
ROI, Revenue AnalysisBreaking down where your income comes from—used to spot patterns, gaps, and growth opportunities., Ad Performance, CPMCost per thousand impressions—used in media buying to measure how much it costs to reach 1,000 eyeballs., ProfitabilityThe difference between revenue and costs—essential to sustaining and scaling creative businesses.
