Public Relations Specialist
The voice behind the headlines—PR specialists build relationships with the press, shape narratives, and manage brand perception.
What is a Public Relations Specialist?
The headline architect. PR specialists shape brand narratives, build media relationships, and secure earned coverage that drives reputation.
What does a Public Relations Specialist do?
They write press releases, pitch stories, manage crisis comms, and help brands stay visible and respected in the media landscape.
What does this role look like in a creative agency?
At RIOT, PR is part of the campaign—not an afterthought. These specialists amplify the work, fuel cultural relevance, and protect the brand when the stakes are high.
Dive Deeper
Public Relations Specialists are the voice behind the headlines. They craft press releases, pitch stories to journalists, manage media relationships, and shape public narratives that build brand reputation. In agencies, PR Specialists bridge strategy and storytelling—ensuring the right stories land with the right people at the right time to drive awareness, credibility, and cultural relevance.
Related Glossary Terms
| Related Glossary Terms | Why It’s Relevant |
|---|---|
| Media Relations | Building and maintaining strong relationships with journalists, editors, and media outlets is core to PR success. |
| Crisis Communication | PR Specialists often manage messaging during crises—protecting brand reputation under pressure. |
| Earned Media | Unlike paid media, earned media refers to organic coverage and exposure secured by strong PR efforts. |
| Thought Leadership Content | PR campaigns often position brand leaders as experts through interviews, op-eds, and speaker opportunities. |
| Messaging | Clear, consistent messaging across press materials and interviews ensures a strong, recognizable brand voice. |
Related Job Roles
| Related Job Roles | Why It’s Connected |
|---|---|
| Crisis Communications Manager | Specializes in managing public narratives during high-stakes or sensitive brand situations. |
| Media Relations Coordinator | Supports day-to-day press outreach, media list management, and tracking for PR Specialists. |
| Marketing Manager | Collaborates to align PR efforts with broader marketing campaigns and seasonal brand initiatives. |
| Content Strategist | Helps ensure PR messaging aligns with owned content, social media, and digital storytelling efforts. |
