Navigational Query
A search where someone’s looking for a specific brandMore than a logo—brand is the essence of a company, shaping identity, reputation, and customer perception. or website—think “Spotify login” or “Nike store.”
What is Navigational Query?
A navigational query seeks a specific brand or site—SEO aims to dominate results for branded terms.
Dive Deeper
Search IntentThe reason behind a search—informational, navigational, transactional, or commercial investigation., Branded KeywordsSearch terms that include your brand name—critical for reputation, navigation, and conversion tracking., SERP Behavior, Informational QueryA search for knowledge, not purchase—often answered with blogs, guides, or featured snippets., HomepageThe front door of your site—sets the tone, communicates your value, and drives the first click.
