Informational Query
A search for knowledge, not purchase—often answered with blogs, guides, or featured snippets.
What is Informational Query?
An informational query seeks knowledge, not transactions—targeted in top-of-funnel content.
Dive Deeper
Search IntentThe reason behind a search—informational, navigational, transactional, or commercial investigation., Keyword ResearchFinding the best terms to target—balances volume, intent, and difficulty for search success., TOFU Content, Blog WritingTelling stories that sell—blog creation is about crafting engaging, value-driven content that informs, entertains, and converts audiences., SEORank and resonate—SEO is the process of optimizing your site and content to improve visibility on search engines like Google.
