Branded Keywords
Search terms that include your brandMore than a logo—brand is the essence of a company, shaping identity, reputation, and customer perception. name—critical for reputation, navigation, and conversion trackingFollowing user actions post-click—tracks sign-ups, purchases, downloads, and the stuff that moves your bottom line..
What is Branded Keywords?
Branded keywordsThe words and phrases people type into search—your content needs to match what your audience is actually looking for. include a brand name in the search term—important for protecting and converting traffic.
Dive Deeper
Brand MentionsAny time your brand is named online—tracked to measure visibility, sentiment, and backlink potential., SEO StrategyThe long-game plan to rank—covers keywords, content, links, UX, and site structure., Keyword ResearchFinding the best terms to target—balances volume, intent, and difficulty for search success., Search IntentThe reason behind a search—informational, navigational, transactional, or commercial investigation., Keyword CannibalizationWhen multiple pages target the same keyword—causes confusion and can hurt rankings.
