Name Address Phone Number (NAP)
Critical for local SEO—must be consistent across your site and directory listings.
What is Name Address Phone Number (NAP)?
NAP consistency is key for local SEO—must match across listings, websites, and directories.
Dive Deeper
Local CitationsYour business listed across online directories—helps boost local SEO visibility., Local SEOThink global, rank local—local SEO helps businesses appear in nearby searches, driving foot traffic and community engagement., Google Business ProfileYour brand’s front door on Google—controls how your business appears in local search, maps, and reviews., Directory SubmissionListing your site in business directories—an old-school SEO tactic still useful for local presence., Location ServicesTechnology that tracks geographic position—used in apps, personalization, and geo-targeted ads.
