Gateway Page
A low-quality page built to rank and redirectSends users (and bots) from one URL to another—used for content moves, updates, and SEO hygiene. traffic—an outdated tactic penalized by search engines.
What is Gateway Page?
A gateway page is built to rank for keywordsThe words and phrases people type into search—your content needs to match what your audience is actually looking for. but redirects users—can violate Google’s guidelines.
Dive Deeper
Bridge PageA doorway page built to funnel traffic—often low-value, keyword-stuffed, and penalized in modern SEO., Doorway PageA shady SEO page created solely to rank for search and funnel traffic elsewhere—Google penalizes these., Redirect, SEO StrategyThe long-game plan to rank—covers keywords, content, links, UX, and site structure., Landing PageA standalone page built to convert—drives focused action in campaigns, from sign-ups to sales.
