Creative agency glossary

Redirect

A redirect sends users and bots from one URL to another: used in site migrations and content updates.

Browse the glossary Talk to RIOT

Next to it in the glossary

  1. RebrandingNew look, same soul: rebranding refreshes visual identity, messaging, or positioning to better reflect evolution or strategy shifts.
  2. Reciprocal LinkTwo sites linking to each other: fine if natural, but can harm SEO if used manipulatively.
  3. Reconsideration RequestA formal appeal to Google after a penalty: used to recover rankings after fixing violations.
  4. Redirect ChainMultiple redirects in a row: hurts SEO and slows site performance.
  5. Redirect LoopRedirects that point back to each other: causes infinite loading and blocks search crawlers.
  6. Referral TrafficTraffic from other websites: shows earned attention through backlinks or media mentions.

The whole glossary →

In the work

Where it shows up

e.l.f. Mirror Mix e.l.f. Mirror Mix e.l.f. Cosmetics · 2026 AltSounds: The Music Video Channel, Reborn AltSounds: The Music Video Channel, Reborn 2026 Bogg: Real Life, Worry Free Bogg: Real Life, Worry Free Bogg · 2026

All our creations →

From the journal

Read around it

Redirect to a new page at the end of a Youtube video on a WordPress Installation Redirect to a new page at the end of a Youtube video on a WordPress Installation Tips, Tricks & Hacks · Apr 2017 Shaking Up Perspectives: The Inspiring Legacy of Alan Turing Shaking Up Perspectives: The Inspiring Legacy of Alan Turing Computing · Jul 2024 Tiffany & Co.: A Legacy of Elegance Curated with RIOT Tiffany & Co.: A Legacy of Elegance Curated with RIOT Art & Expression · Jul 2026

The journal →

Talking the talk is one thing

We make the work.

RIOT is a creative agency and production studio in New York. Strategy, brand, film, photography, design and the campaigns that carry them, made by one team. A few lines is enough to start: we read every brief the same day.

    Footage