Black Hat SEO
Shortcut tactics that try to game search engines—effective short-term, but risky, shady, and penalized over time.
What is Black Hat SEO?
Black hat SEORank and resonate—SEO is the process of optimizing your site and content to improve visibility on search engines like Google. uses manipulative tactics like cloakingServing different content to users and search engines—manipulative, outdated, and penalized in modern SEO. and link farms—high risk, often penalized.
Dive Deeper
SpamdexingManipulating search rankings through spammy tactics—black-hat SEO that leads to penalties., Link SchemeAny manipulative tactic to acquire links—against Google’s rules and often penalized., Article SpinningA black-hat tactic that rewords existing content to dodge plagiarism checks—bad for SEO, worse for brand voice., Cloaking, Duplicate ContentContent that appears in multiple places—confuses search engines and hurts SEO rankings.