Event Tracking
Monitoring user interactions with digital events—like clicks, scrolls, or videoYour brand in motion—video captures attention, tells stories, and delivers emotion in a way that text and static visuals can’t. plays using Google AnalyticsNumbers with nuance—Google Analytics tracks site traffic, user behavior, and conversion paths to turn data into marketing gold. or similar tools.
What is Event Tracking?
Event tracking monitors user actions—clicks, scrolls, and form fills—to optimize site performance and marketingStories with purpose—marketing connects brands to people through strategy, creativity, and campaigns that drive impact. goals.
Dive Deeper
Analytics, Conversion TrackingFollowing user actions post-click—tracks sign-ups, purchases, downloads, and the stuff that moves your bottom line., Google Tag ManagerA free tool for managing tracking codes—adds marketing and analytics tags without touching the site’s codebase., User InteractionMore than just metrics—engagement is about meaningful interactions, building relationships, and creating content that sparks conversation and action., Campaign Metrics
