Exit Rate
The percentage of users who leave your site from a specific page—not to be confused with bounce rateThe percentage of visitors who leave without interacting—high bounce = low engagement (or a misaligned page)..
What is Exit Rate?
Exit rate shows where users leave a site—used to identify UX or content gaps in the journey.
Dive Deeper
Bounce Rate, Dwell TimeHow long a user stays on a page after clicking through from search—a signal of relevance and engagement., Google AnalyticsNumbers with nuance—Google Analytics tracks site traffic, user behavior, and conversion paths to turn data into marketing gold., Conversion FunnelThe customer journey mapped—funnels visualize the path from awareness to conversion, helping optimize every step., Page ViewsThe number of times a page is loaded—used to gauge popularity and content performance.