Web Analytics
Tools that track how users behave on your site—turns data into insights that guide optimization.
What is Web Analytics?
Web analytics track behavior on your site—used to improve UX, content, and conversion rates.
Dive Deeper
Tracking CodeSnippets of code that measure behavior—used for analytics, ads, and conversion tracking., Conversion TrackingFollowing user actions post-click—tracks sign-ups, purchases, downloads, and the stuff that moves your bottom line., Google AnalyticsNumbers with nuance—Google Analytics tracks site traffic, user behavior, and conversion paths to turn data into marketing gold., Dashboard SoftwareVisualizes data in real time—used to track KPIs, monitor team progress, or oversee campaign performance., Performance MetricsThe pulse of success—KPIs are measurable goals that track performance, guiding brands to optimize, adapt, and crush their objectives.
