Google Tag Manager
A free tool for managing tracking codes—adds marketingStories with purpose—marketing connects brands to people through strategy, creativity, and campaigns that drive impact. and analytics tags without touching the site’s codebase.
What is Google Tag Manager?
A tool for managing tracking tags on your site—used for analytics, adsThe art of persuasion—advertising is the strategic storytelling that builds brands, shapes perceptions, and drives consumer action across multiple channels., and eventsLive or virtual brand moments—designed to connect, engage, and create real-time cultural relevance. without code.
Dive Deeper
Event TrackingMonitoring user interactions with digital events—like clicks, scrolls, or video plays using Google Analytics or similar tools., Analytics IntegrationConnecting systems or tools to work together—think Slack + Notion or Google Ads + Analytics., Conversion TrackingFollowing user actions post-click—tracks sign-ups, purchases, downloads, and the stuff that moves your bottom line., Tracking CodeSnippets of code that measure behavior—used for analytics, ads, and conversion tracking., GTM
