Coach: Kid Cudi SS16 Film – 15 Second Cut

Kid Cudi, a new men's Coach Ambassador, is the featured star of Coach's Spring / Summer 2016 promotional film. RIOT was thrilled to be part of this campaign, creating the 15-second edit of the film that was specifically used across all social channels. Below you can see our edit on the Coach Instagram page.

#CoachNY with @kidcudi (🎵: “Adventures”)

A post shared by Coach (@coach) on Mar 29, 2016 at 3:52pm PDT

01 / Service Creative Direction & Social Strategy Shaped the social media strategy for Coach's Kid Cudi Spring/Summer 2016 campaign—conceptualizing how to translate the full ambassador film into compelling 15-second social content that resonates across Instagram and digital channels. 02 / Service Social Media Video Editing & Content Optimization Created the definitive 15-second social edit of the Kid Cudi campaign film—optimizing pacing, transitions, and visual impact for maximum engagement across Coach's Instagram and social media platforms during the Spring/Summer 2016 season. 03 / Service Editorial, Post-Production & Music Supervision Edited and finished the social cut with precise post-production and sonic integration—ensuring the 15-second edit captured the essence of Kid Cudi's ambassadorship while maintaining Coach's premium brand aesthetic across social distribution.

“Bag Man — The Untold Story of Coach” title card from RIOT’s film for Coach

Lew Frankfort: Bag Man — The Untold Story of Coach

All Creations 2025 All Services Business & Technology Coach Color Creative Directed Documentary Edited Fashion Featured FX Luxury Narrative Produced Sizzle Reels Teasers

A cinematic short film by RIOT for Coach, Bag Man tells the story of Lew Frankfort — the Bronx kid who turned fear into focus, logic into art, and a leather workshop into one of America’s most iconic fashion brands. Through unscripted storytelling and archival imagery, the film reveals the human philosophy at the heart of Coach’s rise: Magic + Logic.

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The Coach Quilted Tabby and Coachtopia Alter/Ego bag on the workshop table.

Coachtopia: Luxury, Redefined

RIOT partnered with Coachtopia to bring sustainable luxury to life in the Alter/Ego collection. This visually captivating story, told with the charm of a nature documentary, turns leather scraps into iconic designs, reshaping the future of fashion with every stitch.

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Coach: Introducing Coachtopia

Coachtopia is a bold new chapter for Coach, redefining fashion through sustainability and circularity. RIOT’s collaboration shaped its creative identity, blending Gen Z innovation with groundbreaking visuals. Explore how this revolutionary brand is building a better future for fashion.

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Coach: Holiday 22 – Remember Wonder

Social 2022 All Creations Coach Creative Edited Fashion Featured FX Motion Produced Visual Identity

Now that the 2022 holiday season is over we're excited to be able to share the seasonal campaign from our good friends over at Coach that we helped to ideate. We originally took this under our creative wings way back at the start of 2022 when the Coach creative team approached us to co-create two holiday concepts they could pitch to Executive Creative Director Stuart Vevers for their 2022 holiday campaign. Fast forward to December and it's been amazing to see many of our ideas and nostalgic inspiration being reinterpreted into the final holiday campaign assets with many cuts and clips being used as inspiration for the final live Explore the Project →

Coach: Kid Cudi SS16 Film – 15 Second Cut

Coach: Kid Cudi SS16 Film – 15 Second Cut

Lew Frankfort: Bag Man — The Untold Story of Coach

Coachtopia: Luxury, Redefined

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