FX Archives

2023 was the start of our creative journey with Major League Soccer superstars, LA Galaxy. Our original creation was an opening trailer for the season which highlighted the rivalry between LA Galaxy and LAFC while also letting the fans know that this game would be happening where it all began for LA Galaxy – at the Rose Bowl in Pasadena, CA. Due to extreme weather conditions, the game was called off at the last moment and was rescheduled for independence day. To amplify the rivalry once more, we were tasked with creating a variety of campaign assets for the rescheduled Rose Bowl Stadium game and continue where we left off earlier in the season. For this campaign we created three different films: Rose Bowl Ticket Push Trailer: The first of our trailers, the intent of this film was to build up hype before the big game while also serving as a final ticket sales push to help sell out the Rose Bowl game. Our film successfully helped make that happen! Match Day -1 Hype Film: A reminder that tomorrow was the day that something historic was going to happen. In Stadium / Broadcast Hype Film: This film was played in […]

20th Anniversary of Dignity Health Sports Park: A Tribute to Legacy Dignity Health Sports Park, an emblematic landmark in the world of sports, marks its 20th anniversary this year. Synonymous with the LA Galaxy of Major League Soccer, this stadium has witnessed countless memories over the years. To celebrate this milestone, we’ve crafted a video reel to encapsulate its vibrant history, tailored especially for our social media followers. A Deep Dive into Archival Footage RIOT creative agency team meticulously sifted through decades of footage to ensure that we captured those standout moments that have defined the stadium’s narrative. Whether it’s an electrifying LA Galaxy match, a boxing bout that had fans on the edge of their seats, or a live music performance that reverberated through the stands, our reel ensures no significant moment goes unnoticed. Blending Iconic Moments with Modern Aesthetics More than just a chronological recap, our reel offers a seamless fusion of iconic MLS moments, diverse sports events, popular TV showcases, and live concerts that have graced the Dignity Health Sports Park. To further enhance the viewing experience, we’ve augmented our content with state-of-the-art FPV drone visuals and dynamic motion graphics. Our signature logo sting is the cherry […]

For more than a decade we've been getting creative with Coach on a wide variety of campaigns and visuals, helping to further cement them as one of the leading fashion brands around the world. We're proud to share our latest collaboration with Coach, bringing them one step closer to our hearts - this time we helped Coach with the creation of a new sub brand visual identity that is focused on sustainability, Coachtopia. Enter, Coachtopia It's been a long time coming and we're so excited to share all the creative work we've put into Coach's new sustainability-focused brand, Coachtopia - just in time for this year's Earth Day too! We're extremely proud to showcase the wide range of creative collaborations we have worked on for Coachtopia, a brand that is putting circular fashion first through the use of pioneering production, technology and lifecycle concepts. And the coolest part? Coachtopia is all centered around a collective of Gen Z designers, influencers and activists that are all working together to make positive impact in the world. Photo by: Adrian Nina of the Coachtopia Ergo bag that has sold out twice in the first week of the brand's existence! If you're fans of […]

Approved Coachtopia Logo Sting #1: Clouds Part Approved Coachtopia Logo Sting #2: Cloud Hop Approved Coachtopia Logo Sting #3: Our PlanetVersions provided with and without stars, with white stars, black stars all on transparent background. Approved Coachtopia Logo Sting #4: Simple WiggleVersions provided with white, black and rainbow logo on transparent background. Approved Coachtopia Logo Sting #5: Coachtopia World Start Approved Logo Sting #5: Coachtopia World End Coachtopia Logos: Cutting Room Floor The brief for this logo sting work was so unique that there was inevitably amazing stuff that was created that hit the cutting room floor. As we want to honor the work put into this by our amazing creative team, we have included the full presentation of all twenty one logo stings that were created that helped us find the amazing logo stings that were approved above.

NFC Chip Animation GalleryAll images below are taken from the animated film and were carefully hand drawn frame by frame by our animator. Close

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Twitter For the Glory of our LA 🔥El Tráfico meets the @RoseBowlStadium for the can't-miss event of the season.🎟 https://t.co/SRGpMtljOY pic.twitter.com/0WCpsSpPA4— LA Galaxy (@LAGalaxy) February 24, 2023 Instagram View this post on Instagram A post shared by LA Galaxy (@lagalaxy) Gallery Close

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Nutrafol x Sephora: Nutraceutical Product FilmsDiscover the product films we created for each of the Nutrafol nutraceutical supplements that will be available for sale @ Sephora.Women'sWomen's VeganWomen's BalancePostpartumMen'sNutrafol x Sephora: Hair Care Product FilmsDiscover the product films we created for each of the Nutrafol hair care products that will be available for sale @ Sephora.Strand DefenderRoot PurifierStress RelieverHair SerumBuild-Up BlockerStill curious?We put together this blog article to give you a further look behind the curtains of this project. From storyboards through BTS imagery, our journal article will give the curious folks a deeper insight into this comprehensive creative collaboration.#2024 UpdateWe teamed up with Nutrafol once again to update a few of the original videos to develop a renewed visual experience and some minor updates to the products. With meticulous attention to detail, we captured the voiceovers in our creative studios, each nuance finely tuned with our Blue microphones to enrich the viewer's auditory journey. The update of Nutrafol's hair serum name presented a unique challenge, seamlessly integrating new voiceovers with the existing footage.

Twitter Making the Mascot: An inside look at the creation of @MajorTuddy@pepsi | #HTTC pic.twitter.com/HkJqJD2AeB— Washington Commanders (@Commanders) January 27, 2023 Facebook Close