Utilization Rate
The percentage of time team members spend on billable work—key for agency profitabilityThe difference between revenue and costs—essential to sustaining and scaling creative businesses..
What is Utilization Rate?
Tracks how much of a team’s time is billable—used to measure agency productivity and efficiency.
Dive Deeper
Time TrackingLogging hours per task or client—critical for project management, resourcing, and profitability., Agency Profitability, Resource ManagementOptimizing people power—resource management is about assigning the right talent to the right tasks at the right time., Billable HoursTime spent on client work that can be invoiced—tracked, justified, and turned into revenue., Capacity PlanningScoping out the who, what, and when—essential for hitting deadlines and aligning teams.