Billable Utilization
The percentage of time your team spends on paid work—a critical agency performance metric.
What is Billable Utilization?
Billable utilization measures how much time is spent on paid work vs. total hours—key agency KPIKey Performance Indicators that measure agency performance—think client retention, revenue growth, utilization, and campaign impact..
Dive Deeper
Billable HoursTime spent on client work that can be invoiced—tracked, justified, and turned into revenue., Utilization RateThe percentage of time team members spend on billable work—key for agency profitability., Resource PlanningForecasting and allocating people and tools—essential for scaling creative capacity without chaos., Productivity Metrics, Time TrackingLogging hours per task or client—critical for project management, resourcing, and profitability.
