Reciprocal Link
When two sites agree to link to each other—can be natural or manipulative depending on context.
What is Reciprocal Link?
Two sites linking to each other—fine if natural, but can harm SEORank and resonate—SEO is the process of optimizing your site and content to improve visibility on search engines like Google. if used manipulatively.
Dive Deeper
Link ExchangeThe old "you link to me, I’ll link to you"—common in early SEO, now risky if abused., BacklinksExternal links pointing to your site—one of the strongest signals search engines use to rank your content., Link SchemeAny manipulative tactic to acquire links—against Google’s rules and often penalized., Dofollow LinkA regular hyperlink that passes SEO value—signals endorsement and helps build site authority., SEO StrategyThe long-game plan to rank—covers keywords, content, links, UX, and site structure.