Link Exchange
The old “you link to me, I’ll link to you”—common in early SEORank and resonate—SEO is the process of optimizing your site and content to improve visibility on search engines like Google., now risky if abused.
What is Link Exchange?
A link exchange is a mutual backlink trade—can help or harm SEO depending on quality and intent.
Dive Deeper
Reciprocal LinkWhen two sites agree to link to each other—can be natural or manipulative depending on context., BacklinksExternal links pointing to your site—one of the strongest signals search engines use to rank your content., Black Hat SEOShortcut tactics that try to game search engines—effective short-term, but risky, shady, and penalized over time., Link SchemeAny manipulative tactic to acquire links—against Google’s rules and often penalized., SEO Tactics
