Paid Link
A backlink acquired through payment—violates Google’s guidelines unless marked “sponsored” or “nofollowTells search engines not to pass link equity—used for sponsored links, user-generated content, or compliance..”
What is Paid Link?
A paid link is bought for SEO—violates Google’s rules unless tagged with “nofollow” or “sponsored.”
Dive Deeper
Link BuildingThe process of getting other sites to link to yours—vital for authority, traffic, and SEO ranking., BacklinksExternal links pointing to your site—one of the strongest signals search engines use to rank your content., Black Hat SEOShortcut tactics that try to game search engines—effective short-term, but risky, shady, and penalized over time., Link SchemeAny manipulative tactic to acquire links—against Google’s rules and often penalized., Sponsored Link AttributeAn HTML tag (rel="sponsored") that signals a paid link to Google—used for compliance and clarity.
