Interactive Media Planner
A digital tool that maps out your media plan—interactive formats add flexibility and visibility.
What is Interactive Media Planner?
A tool or role that builds multi-channel ad plans with dynamic targeting and performance tracking.
Dive Deeper
Media BuyingThe dynamic duo—planning defines the strategy; buying brings it to life through negotiated placements and execution., Campaign StrategyThe thinking behind the rollout—defines who you're speaking to, where, how, and why it matters., Programmatic AdsThe art of persuasion—advertising is the strategic storytelling that builds brands, shapes perceptions, and drives consumer action across multiple channels., Digital PlanningScoping out the who, what, and when—essential for hitting deadlines and aligning teams., Cross-Platform
