In our latest collaboration with the LA Galaxy team, we set out to create a dynamic trailer for their social media platforms, sparking excitement among fans for the first home match of the 2024 season against Inter Miami CF. Utilizing stunning visuals of the cloud-enshrouded LA skyline, we designed a teaser that not only boosts LA Galaxy’s brand but also connects it with the infinite expanse of the cosmos and the limitless nature of dreams. This endeavor went beyond merely advertising a match; it aimed to craft a scene where the Galaxy ascends beyond the clouds. In the video, we intricately blend custom motion graphics with deep textures, inspired by the vintage charm of old VHS tapes. The trailer flickers with glitches, evoking the feeling of rediscovering a cherished memory. This creative direction wasn’t just for style; it represents the enduring legacy of LA Galaxy. Originally crafted for landscape viewing, we adapted the project for various screen aspect ratios and sizes which posed distinct challenges. Yet, this process highlighted our dedication to quality and adaptability, ensuring the trailer’s effect resonated on every device. This project showcases our creative studio’s forward-thinking approach to storytelling and production. By merging advanced visuals with […]
In an ever-evolving realm of hair wellness, our collaboration with Nutrafol wasn’t merely about painting a narrative. It was a strategic endeavor designed to amplify brand awareness and, more crucially, propel sales. We harmoniously combined advanced cinematography with evocative narratives, producing a series of films that resonate with the essence of holistic hair health. At the campaign’s core lay dual objectives: augmenting brand visibility and driving sales. While initially conceptualized for YouTube, the films’ unprecedented success warranted their evolution into OTT versions, which have also been resonating powerfully with audiences. Nutrafol Hair Wellness Campaign: A Fusion of Storytelling and Cinematic Mastery The magic truly unfolded behind the scenes. With the Nutrafol team present at our studios, every idea, every frame, and every soundbite was a collaboration. From conceptualization in our cyclorama studios to recording distinct voice-overs and CTAs in our specialized vocal booth, every step was a dance of innovation and cohesion. Interestingly, while the same talents lent their voices in both scenarios, the nuanced audio quality difference between the narrative and CTAs added a layer of sophistication. What sets these films apart in the crowded landscape of wellness advertising? Our inspiration was drawn from fashion films, and it reflects in […]
2023 was the start of our creative journey with Major League Soccer superstars, LA Galaxy. Our original creation was an opening trailer for the season which highlighted the rivalry between LA Galaxy and LAFC while also letting the fans know that this game would be happening where it all began for LA Galaxy – at the Rose Bowl in Pasadena, CA. Due to extreme weather conditions, the game was called off at the last moment and was rescheduled for independence day. To amplify the rivalry once more, we were tasked with creating a variety of campaign assets for the rescheduled Rose Bowl Stadium game and continue where we left off earlier in the season. For this campaign we created three different films: Rose Bowl Ticket Push Trailer: The first of our trailers, the intent of this film was to build up hype before the big game while also serving as a final ticket sales push to help sell out the Rose Bowl game. Our film successfully helped make that happen! Match Day -1 Hype Film: A reminder that tomorrow was the day that something historic was going to happen. In Stadium / Broadcast Hype Film: This film was played in […]
20th Anniversary of Dignity Health Sports Park: A Tribute to Legacy Dignity Health Sports Park, an emblematic landmark in the world of sports, marks its 20th anniversary this year. Synonymous with the LA Galaxy of Major League Soccer, this stadium has witnessed countless memories over the years. To celebrate this milestone, we’ve crafted a video reel to encapsulate its vibrant history, tailored especially for our social media followers. A Deep Dive into Archival Footage Our team meticulously sifted through decades of footage to ensure that we captured those standout moments that have defined the stadium’s narrative. Whether it’s an electrifying LA Galaxy match, a boxing bout that had fans on the edge of their seats, or a live music performance that reverberated through the stands, our reel ensures no significant moment goes unnoticed. Blending Iconic Moments with Modern Aesthetics More than just a chronological recap, our reel offers a seamless fusion of iconic MLS moments, diverse sports events, popular TV showcases, and live concerts that have graced the Dignity Health Sports Park. To further enhance the viewing experience, we’ve augmented our content with state-of-the-art FPV drone visuals and dynamic motion graphics. Our signature logo sting is the cherry on top, […]
For more than a decade we’ve been getting creative with Coach on a wide variety of campaigns and visuals, helping to further cement them as one of the leading fashion brands around the world. We’re proud to share our latest collaboration with Coach, bringing them one step closer to our hearts – this time we helped Coach with the creation of a new sub brand visual identity that is focused on sustainability, Coachtopia. Enter, Coachtopia It’s been a long time coming and we’re so excited to share all the creative work we’ve put into Coach’s new sustainability-focused brand, Coachtopia – just in time for this year’s Earth Day too! We’re extremely proud to showcase the wide range of creative collaborations we have worked on for Coachtopia, a brand that is putting circular fashion first through the use of pioneering production, technology and lifecycle concepts. And the coolest part? Coachtopia is all centered around a collective of Gen Z designers, influencers and activists that are all working together to make positive impact in the world. If you’re fans of our work, you may have already seen the Coach (Re)Loved ReMade advertising campaign that was focused on sustainability, where old materials were […]
A spooky Halloween clip for the Washington Commanders social media channels to build up hype for their game against the Indianapolis Colts.
A cozy, warm, and fuzzy film that is full of magic and offers an authentic look at the Coach (Re)Loved Remade Bear, made from repurposed products.
Our long-time relationship with Coach brought us to this new film for their associated non-profit agency, the Coach Foundation to help highlight the significant progress they’ve made in unlocking the dreams of 5,000 young people through scholarships. Our film would also serve as inspiration to encourage Coach employees to participate in the mentorship program, helping under represented youth with opportunities not regularly available to them. We created a touching and authentic film that highlights the impact the Coach Foundation is having on young people around the world. Utilizing raw, self-filmed personal messages alongside a subtle, yet eye-catching visual aesthetic our film is a true celebration of the amazing work the Coach Foundation is doing for young people that deserve a chance.
We created a cinematic trailer for real-time data platform Aerospike that breaks the norms of a conventional corporate video.