Technical SEO Analyst
The behind-the-scenes optimizer—technical SEO analysts dive into code, crawl errors, and site health to boost organic rankings.
What is a Technical SEO Analyst?
The digital mechanic. Technical SEO analysts keep websites fast, crawlable, and optimized for search engines behind the scenes.
What does a Technical SEO Analyst do?
They audit site architecture, fix indexation issues, implement structured data, and work with devs to improve speed and structure.
What does this role look like in a creative agency?
At RIOT, these analysts make sure brilliant creative doesn’t get buried. They help our ideas reach people by ensuring sites are built to perform—technically and strategically.
Dive Deeper
Technical SEO Analysts are the architects of organic visibility. They dig into a website’s infrastructure—analyzing site speed, crawlability, mobile usability, and structured data—to uncover opportunities that boost rankings and performance. Their work ensures that creative campaigns, beautiful content, and brilliant ideas are actually findable by search engines (and by the audiences that matter most).
Related Glossary Terms
| Related Glossary Terms | Why It’s Relevant |
|---|---|
| Technical SEO | The foundation of this role—analyzing and improving all non-content elements that impact search engine indexing and ranking. |
| Google Search Console | One of the essential tools used to monitor crawl errors, indexing status, Core Web Vitals, and search performance. |
| SEO Audits | Technical SEO Analysts perform in-depth audits to diagnose site issues and prioritize optimizations. |
| SERP Optimization | Beyond site health, technical SEO also influences how well brands show up in the search results page. |
| Structured Data | Helps search engines better understand and display website content, boosting visibility in rich results and voice search. |
Related Job Roles
| Related Job Roles | Why It’s Connected |
|---|---|
| SEO Specialist | Focuses more broadly on on-page, content, and off-page SEO, partnering closely with technical SEO experts on site health. |
| Web Developer | Collaborates with technical SEO analysts to implement code fixes, improve site speed, and optimize mobile UX. |
| Content Strategist | Aligns SEO-driven content priorities with the technical structure required to maximize rankings and engagement. |
| Digital Strategy Director | Ensures SEO improvements tie back to larger brand, growth, and performance goals across campaigns and platforms. |
