Creative agency glossaryProject Management and Workflow

IT Time Tracking

IT time tracking is the practice of logging developer and technical hours against specific tasks and clients so the work can be billed, planned and improved.

What is IT time tracking?

IT time tracking is time tracking for technical work. Developers, engineers and support staff log the hours they spend, broken down by client, project and task: a bug fix, a feature, a code review, a deployment, an hour of someone else's meeting. The log becomes the record that invoices are built from, that estimates are checked against, and that tells a lead where a build actually went.

It differs from general time tracking in the shape of the work. Technical tasks are often small, frequent and interrupted, so the granularity has to be finer, and the categories have to match how engineers think: tickets, sprints and environments rather than campaign phases. Most teams tie the time log to the ticketing system so that logging a few hours is one click on the ticket, not a separate chore.

Why it matters

Why IT time tracking matters

For a creative agency and production studio that also builds websites, apps or its own products, technical time is the hardest cost to see. A shoot has a call sheet and a wrap time; a build has a developer who was nearly done for three weeks. Tracking the hours makes the invisible visible: which clients are profitable, which kinds of task always run over, which developer is carrying the maintenance load nobody budgeted for.

It also makes billing defensible. When a client asks why a feature took forty hours, a log that shows the hours by task is an answer. A guess is an argument.

In practice

How IT time tracking works in practice

  1. 01

    The set-up is the categories. A sensible IT time structure has three layers: the client, the project or product, and the task type (development, QA, support, meetings, internal tooling). Each hour lands in one cell of that grid. Engineers log as they go, usually through a timer in the ticketing tool or a plugin in their editor, and a lead reviews the week on Friday to catch the hours that were never entered. Automatic trackers that watch which app is open can fill gaps, but they still need a human to say which client the work was for.

  2. 02

    The output is a weekly report that compares logged hours with the estimate for each project, and a monthly one that compares billable hours with the total. The first keeps projects honest; the second keeps the business honest, because a team that bills forty percent of its hours is a very different business from one that bills seventy.

Watch out

What people get wrong about IT time tracking

Tracking to the minute. Engineers who are asked to log six-minute increments stop logging, and the data turns into fiction on Friday afternoon. Fifteen- or thirty-minute blocks with accurate categories beat precise nonsense. The other mistake is treating maintenance, code review and support as non-work and leaving them unlogged: that is exactly the time that eats a budget without anyone noticing.

And a quiet one: forgetting that time is not the same as value. A developer who solves in an hour a problem that would have taken a week is not a cheaper developer. Track time to plan and bill, not to rank people.

Questions

People also ask

What should developers track time against?

The client, the project and the task type, at a minimum. Tying each entry to a ticket makes the log useful later, because you can see which features took longer than estimated and why.

Is automatic time tracking good enough for IT work?

It is a good safety net and a poor primary record. Automatic trackers know which app was open, not which client the work was for. Use them to fill gaps, and keep the manual log as the source of truth.

How does IT time tracking affect billing?

It turns an invoice from a figure into a story. Time-and-materials work needs the log to bill at all; fixed-price work needs it to know whether the price was right. Either way, the log is what you show a client who asks where the hours went.

Next to it in the glossary

  1. Hourly Time TrackingHourly time tracking is the recording of work in hours against tasks, projects or clients, used for billing, measuring productivity and planning who has capacity.
  2. Hours of AvailabilityHours of availability are the times a freelancer, agency or team member can be reached and can work, agreed up front so clients and colleagues know when to expect a response.
  3. IT Resource Management SoftwareIT resource management software is a system for assigning technical people, equipment and budget to the projects that need them, and for seeing when they run out.
  4. Kick OffA kick-off is the meeting that officially starts a project, where the team, the client, the scope, the schedule and the ways of working are set in one room.
  5. Kick Off Meeting PurposeThe purpose of a kick-off meeting is to align the client and the team on goals, scope, timeline and roles before any work begins.
  6. Management SoftwareManagement software is any system that organizes a company's work, people and information so the operation runs on one set of facts instead of a hundred inboxes.

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RIOT is a creative agency and production studio in New York. Strategy, brand, film, photography, design and the campaigns that carry them, made by one team. A few lines is enough to start: we read every brief the same day.

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