Google Search Console
Google Search Console is a free tool that helps you monitor and maintain your website’s presence in Google search results, providing valuable data and insights. This is key for getting found on Google.
Google Search Console is a free platform provided by Google that helps you monitor, maintain, and optimize your website’s presence in Google Search results. It shows you how your site is performing, what’s ranking, what’s broken—and what needs attention to improve visibility.
For marketingStories with purpose—marketing connects brands to people through strategy, creativity, and campaigns that drive impact. managers, it’s one of the most essential tools in the SEORank and resonate—SEO is the process of optimizing your site and content to improve visibility on search engines like Google. toolkit. It turns search performance from a guessing game into a data-informed strategyThe playbook for success—strategy defines where you're headed, how you'll get there, and what will set you apart.. If you want to rank, convert, and compete, you need to understand how Google sees your site—and that starts here.
Key features of Google Search Console
- Performance reports – Clicks, impressions, click-through rate (CTR), and keyword positions.
- IndexThe collection of web pages stored by search engines—only indexed pages can rank. coverage – Which pages are indexed, which aren’t, and why.
- Mobile usability – Flags mobile experience issues that could hurt rankings.
- Core Web VitalsGoogle’s key UX metrics—measuring load time, interactivity, and visual stability to prioritize SEO performance. – Measures real-world load times, interactivity, and visual stability.
- URL inspection – View how Google crawls and understands individual pages.
How creative agencies use it
At RIOT, we use Google Search Console to keep our finger on the pulse of how content is performing. Whether we’re optimizing a campaign landing pageA standalone page built to convert—drives focused action in campaigns, from sign-ups to sales., tracking long-term SEO efforts, or debugging an issue with a client’s site, it’s one of our go-to tools for strategic visibility.
We pair it with creative thinking, content strategyValue before the sell—content marketing delivers meaningful stories, insights, and solutions that build trust and drive engagement., and technical insight to make sure the work we do not only looks great—but ranks strong and lasts long.
The bottom line
Google Search Console is like a direct line into how Google sees your site. It’s free, powerful, and essential for anyone serious about search. If you care about organic performance, this is where your SEO conversations should start.
Dive deeper
SERP OptimizationTake the top spot—SERP optimization improves how your listings appear on search results to increase click-through and visibility., Technical SEOSearch from the inside out—technical SEO ensures your site structure, speed, and backend are optimized for search engine success., SEO AuditsThe SEO health check—audits analyze site structure, keywords, and performance to find optimization opportunities., Keyword MappingStrategy meets structure—keyword mapping aligns targeted keywords to specific pages to boost SEO and clarify site architecture., International SEORank across borders—international SEO helps your site get found in global markets by optimizing for language, location, and cultural relevance.
