Google Search Console
Google Search Console is a free tool that helps you monitor and maintain your website’s presence in Google search results, providing valuable data and insights. This is key for getting found on Google.
Google Search Console is a free platform provided by Google that helps you monitor, maintain, and optimize your website’s presence in Google Search results. It shows you how your site is performing, what’s ranking, what’s broken—and what needs attention to improve visibility.
For marketing managers, it’s one of the most essential tools in the SEO toolkit. It turns search performance from a guessing game into a data-informed strategy. If you want to rank, convert, and compete, you need to understand how Google sees your site—and that starts here.
Key features of Google Search Console
- Performance reports – Clicks, impressions, click-through rate (CTR), and keyword positions.
- Index coverage – Which pages are indexed, which aren’t, and why.
- Mobile usability – Flags mobile experience issues that could hurt rankings.
- Core Web Vitals – Measures real-world load times, interactivity, and visual stability.
- URL inspection – View how Google crawls and understands individual pages.
How creative agencies use it
At RIOT, we use Google Search Console to keep our finger on the pulse of how content is performing. Whether we’re optimizing a campaign landing page, tracking long-term SEO efforts, or debugging an issue with a client’s site, it’s one of our go-to tools for strategic visibility.
We pair it with creative thinking, content strategy, and technical insight to make sure the work we do not only looks great—but ranks strong and lasts long.
The bottom line
Google Search Console is like a direct line into how Google sees your site. It’s free, powerful, and essential for anyone serious about search. If you care about organic performance, this is where your SEO conversations should start.
Dive deeper
SERP Optimization, Technical SEO, SEO Audits, Keyword Mapping, International SEO
