Google Hummingbird
A core algorithm update focused on context over keywords—ushered in semantic search and better user intent matching.
What is Google Hummingbird?
Hummingbird revamped Google’s algorithm to focus on meaning and context over exact keywordsThe words and phrases people type into search—your content needs to match what your audience is actually looking for..
Dive Deeper
Search Algorithm, Semantic Search, Latent Semantic IndexingGoogle’s way of understanding word relationships—helps it match content to intent, not just exact terms., Keyword StrategyThe playbook for success—strategy defines where you're headed, how you'll get there, and what will set you apart., User Intent
