CTR (Click-Through Rate)
The ratio of clicks to impressions—key for evaluating adThe art of persuasion—advertising is the strategic storytelling that builds brands, shapes perceptions, and drives consumer action across multiple channels. performance, subject lines, and search results.
What is CTR (Click-Through Rate)?
CTR is the % of users who click on a link or ad—used to measure effectiveness and engagementMore than just metrics—engagement is about meaningful interactions, building relationships, and creating content that sparks conversation and action. in campaignsStrategy meets storytelling—campaigns bring big ideas to life, driving awareness, engagement, and conversions through powerful, multi-channel messaging..
Dive Deeper
Conversion TrackingFollowing user actions post-click—tracks sign-ups, purchases, downloads, and the stuff that moves your bottom line., Paid Search, SEORank and resonate—SEO is the process of optimizing your site and content to improve visibility on search engines like Google. Metrics, Performance AnalyticsThe data behind how your campaigns perform—used to assess ROI, tweak strategy, and fuel reports., A/B TestingData-driven decision-making—A/B testing compares different versions of ads, landing pages, or content to see which one resonates best and drives results.
