Chief Experience Officer (CXO)
The architect of emotion—the CXO ensures every brand interaction feels seamless, meaningful, and unforgettable.
What is a Chief Experience Officer (CXO)?
The guardian of emotional design. CXOs shape how a brand is felt—not just seen or heard—across every single touchpoint.
What does a Chief Experience Officer do?
They design journeys, not just interfaces. Whether it’s onboarding flows or immersive brand activations, they ensure consistency, delight, and usability.
What does this role look like in a creative agency?
At RIOT, the CXO is part UX leader, part brand psychologist. They make sure every interaction leaves a mark—and every campaign leaves a memory.
Dive Deeper
Chief Experience Officers (CXOs) are the architects of brand emotion. They oversee how every touchpoint—digital, physical, customer service, social, retail—connects into one seamless, memorable, and emotionally resonant experience. In modern creative agencies, CXOs align brand strategy, UX design, creative storytelling, and operational delivery to ensure every interaction with the brand strengthens loyalty, drives advocacy, and elevates business value.
Related Glossary Terms
| Related Glossary Terms | Why It’s Relevant |
|---|---|
| Customer Experience (CX) Design | The core focus of a CXO—leading the intentional design of brand interactions across every customer journey stage. |
| User Experience (UX) | UX is a major pillar under the CXO’s remit—ensuring that digital products and services deliver intuitive, enjoyable experiences. |
| Omni-Channel Experiences | Seamless cross-platform engagement—across digital, social, and physical—is a core responsibility of the CXO. |
| Brand Strategy | CXOs ensure that the brand promise isn’t just communicated—it’s experienced consistently across every touchpoint. |
| Journey Map | CXOs use journey mapping to identify opportunities to improve customer emotions, ease, and value across experiences. |
Related Job Roles
| Related Job Roles | Why It’s Connected |
|---|---|
| Customer Experience (CX) Designer | Executes the vision of the CXO by designing specific interactions, flows, and journeys that delight customers. |
| User Research Analyst | Provides the audience insights and behavioral data CXOs rely on to refine and optimize brand experiences. |
| Creative Director | Partners with the CXO to ensure that brand storytelling emotionally connects through every creative touchpoint. |
| Strategy Director | Aligns experience design with brand, business, and marketing strategies to drive growth and loyalty. |
