2023

Some innovations are game-changers, but only if people know how to use them. That’s where we came in. As part of our ongoing collaboration with Coachtopia, we had the rare opportunity to bring one of their most futuristic innovations to life—an NFC chip embedded in every Coachtopia product. This tiny piece of tech is a gateway into Coachtopia’s circular fashion movement. Coachtopia’s NFC chip serves as a digital passport for every product, allowing users to track its entire lifecycle. In the future, it will reveal the full journey of each item—where it’s been, how it’s been remade, and even the hands it’s passed through. But there was just one problem: most people have no idea what an NFC chip is, or how to activate it. That’s where we came in. The Challenge: Making NFC Tech Simple & Fun We needed to create something that wasn’t just a tutorial, but an experience—an engaging, easy-to-digest, hand-drawn animated film that would make learning about Coachtopia’s NFC chip effortless and entertaining. This wasn’t a generic explainer video. It had to feel alive, bursting with Coachtopia’s personality. It had to be fun, vibrant, and playful while ensuring users clearly understood how to tap into their […]

More than a premiere, this was a blueprint. RIOT created the first episode of LA Galaxy’s new Apple TV series, Galaxy Rise, setting the tone, style, and soul for a project rooted in community, inclusivity, and purpose. From visual language to local voices, we helped launch a movement.

There are trailers. And then there are cinematic rituals. For LA Galaxy’s 2023 season opener, RIOT created a war cry disguised as a film, complete with fierce choreography, emotional stills, and music supervision that hit like prophecy. This wasn’t just content. It was legacy in motion.

In just three days, RIOT crafted The Future Is Now, a fan-fuelled documentary tracing the myth and muscle of LA Galaxy, from Rose Bowl anthems to Beckham-era glamour. What began as a crash course in club history became a love letter to football culture, a cinematic sprint through legacy, loyalty, and the people who made it all real.

Nutrafol x Sephora: the twelve films RIOT made for Nutrafol’s Sephora launch, ten product science films and two Beauty Advisor trainings, in six weeks.

Making The Mascot: RIOT's documentary for the Washington Commanders on how Major Tuddy was made, from the fan vote to BAM! Mascots in Toronto.

Major Tuddy is the Washington Commanders' first official mascot. RIOT made the trailer that introduced him at FedExField on New Year's Day 2023.