LA Galaxy: Season Opener 2024
February 11, 2024 in 2024, Art, Color, Creative, Design, Edited, FX, LA-Galaxy, Motion, OOH, Sound, Sports

In our latest collaboration with the LA Galaxy team, we set out to create a dynamic trailer for their social media platforms, sparking excitement among fans for the first home match of the 2024 season against Inter Miami CF. Utilizing stunning visuals of the cloud-enshrouded LA skyline, we designed a teaser that not only boosts LA Galaxy’s brand but also connects it with the infinite expanse of the cosmos and the limitless nature of dreams. This endeavor went beyond merely advertising a match; it aimed to craft a scene where the Galaxy ascends beyond the clouds. In the video, we intricately blend custom motion graphics with deep textures, inspired by the vintage charm of old VHS tapes. The trailer flickers with glitches, evoking the feeling of rediscovering a cherished memory. This creative direction wasn’t just for style; it represents the enduring legacy of LA Galaxy. Originally crafted for landscape viewing, we adapted the project for various screen aspect ratios and sizes which posed distinct challenges. Yet, this process highlighted our dedication to quality and adaptability, ensuring the trailer’s effect resonated on every device. This project showcases our creative studio’s forward-thinking approach to storytelling and production. By merging advanced visuals with […]

Nutrafol: Youtube & OTT Hair Wellness Campaign

In an ever-evolving realm of hair wellness, our collaboration with Nutrafol wasn’t merely about painting a narrative. It was a strategic endeavor designed to amplify brand awareness and, more crucially, propel sales. We harmoniously combined advanced cinematography with evocative narratives, producing a series of films that resonate with the essence of holistic hair health. At the campaign’s core lay dual objectives: augmenting brand visibility and driving sales. While initially conceptualized for YouTube, the films’ unprecedented success warranted their evolution into OTT versions, which have also been resonating powerfully with audiences. Nutrafol Hair Wellness Campaign: A Fusion of Storytelling and Cinematic Mastery The magic truly unfolded behind the scenes. With the Nutrafol team present at our studios, every idea, every frame, and every soundbite was a collaboration. From conceptualization in our cyclorama studios to recording distinct voice-overs and CTAs in our specialized vocal booth, every step was a dance of innovation and cohesion. Interestingly, while the same talents lent their voices in both scenarios, the nuanced audio quality difference between the narrative and CTAs added a layer of sophistication. What sets these films apart in the crowded landscape of wellness advertising? Our inspiration was drawn from fashion films, and it reflects in […]

LA Galaxy: Rose Bowl Campaign

2023 was the start of our creative journey with Major League Soccer superstars, LA Galaxy. Our original creation was an opening trailer for the season which highlighted the rivalry between LA Galaxy and LAFC while also letting the fans know that this game would be happening where it all began for LA Galaxy – at the Rose Bowl in Pasadena, CA. Due to extreme weather conditions, the game was called off at the last moment and was rescheduled for independence day. To amplify the rivalry once more, we were tasked with creating a variety of campaign assets for the rescheduled Rose Bowl Stadium game and continue where we left off earlier in the season. For this campaign we created three different films: Rose Bowl Ticket Push Trailer: The first of our trailers, the intent of this film was to build up hype before the big game while also serving as a final ticket sales push to help sell out the Rose Bowl game. Our film successfully helped make that happen! Match Day -1 Hype Film: A reminder that tomorrow was the day that something historic was going to happen. In Stadium / Broadcast Hype Film: This film was played in […]

LA Galaxy: Dignity Health Sports Park 20th Anniversary

20th Anniversary of Dignity Health Sports Park: A Tribute to Legacy Dignity Health Sports Park, an emblematic landmark in the world of sports, marks its 20th anniversary this year. Synonymous with the LA Galaxy of Major League Soccer, this stadium has witnessed countless memories over the years. To celebrate this milestone, we’ve crafted a video reel to encapsulate its vibrant history, tailored especially for our social media followers. A Deep Dive into Archival Footage Our team meticulously sifted through decades of footage to ensure that we captured those standout moments that have defined the stadium’s narrative. Whether it’s an electrifying LA Galaxy match, a boxing bout that had fans on the edge of their seats, or a live music performance that reverberated through the stands, our reel ensures no significant moment goes unnoticed. Blending Iconic Moments with Modern Aesthetics More than just a chronological recap, our reel offers a seamless fusion of iconic MLS moments, diverse sports events, popular TV showcases, and live concerts that have graced the Dignity Health Sports Park. To further enhance the viewing experience, we’ve augmented our content with state-of-the-art FPV drone visuals and dynamic motion graphics. Our signature logo sting is the cherry on top, […]

Coach: Introducing Coachtopia

For more than a decade we’ve been getting creative with Coach on a wide variety of campaigns and visuals, helping to further cement them as one of the leading fashion brands around the world. We’re proud to share our latest collaboration with Coach, bringing them one step closer to our hearts – this time we helped Coach with the creation of a new sub brand visual identity that is focused on sustainability, Coachtopia. Enter, Coachtopia It’s been a long time coming and we’re so excited to share all the creative work we’ve put into Coach’s new sustainability-focused brand, Coachtopia – just in time for this year’s Earth Day too! We’re extremely proud to showcase the wide range of creative collaborations we have worked on for Coachtopia, a brand that is putting circular fashion first through the use of pioneering production, technology and lifecycle concepts. And the coolest part? Coachtopia is all centered around a collective of Gen Z designers, influencers and activists that are all working together to make positive impact in the world. If you’re fans of our work, you may have already seen the Coach (Re)Loved ReMade advertising campaign that was focused on sustainability, where old materials were […]

Coachtopia: Behind The Scenes Campaign

One spring day in early 2023, Coach asked us to put together a crew that would be able to capture content across sixteen different sets, spread out across Gantry Plaza State Park in Long Island City, NY. As part of our BTS capture Coach also wanted us to interview and shoot portraiture with all ten of the talent that would be featuring in their campaign film. Add in to the mix that there was basically no time slots put aside for our work due to time constraints and we found ourselves having a lot of fun pulling people aside, chatting with them and capturing their personalities under seemingly impossible circumstances – one of our interviews was half done walking between sets! We put together two units, one that would focus on trying to be ten different places at once and capture as much true behind the scenes as possible (see main film above), the second unit focused on pulling talent aside, chatting with them and capturing portraiture.   This was probably one of the most challenging, yet fun shoots we’ve done so far with Coach. With multiple locations and ten people to capture in a tight timeframe, it was time […]

Coachtopia: Logo Stings

As part of our multi-year collaborations with Coach’s new sustainability focused sub brand, Coachtopia, we were given the very rare but beautifully awesome task of creating whatever we wanted! The brief was simple, create as many different logo stings as we could for Coachtopia in a month with the specific point of reference being how MTV did it in the 90’s! Not every day, you get such an awesome and open ended brief but it was one we were excited to tackle particularly as logo stings will become a main stay in Coachtopia’s visual identity and all the content they create in the future. This really was the opportunity for us to put the RIOT stamp on the Coachtopia brand for the foreseeable future. Our creative freedom was truly unleashed with these logo creations. We attempted to make logos for every personality type, with some being made with the intention of being at the start of films, some at the end and some that you can split up and tell the story as a book end. Our mix of 21 hand drawn, cute, glitchy, retro, and trippy Coachtopia logos have wild colors, cool motions and deep texture to each tell […]

Coachtopia: NFC Chip Animation

A very unique and interesting part of our collaborations with Coachtopia this past couple of years was our hand-drawn animated how-to video for their Coachtopia app which launched today. All Coachtopia products created will feature an emblem that has an NFC chip embedded within it. This NFC chip serves as your product’s passport and will allow you to track your product’s lifecycle. In the future, you’ll also be able to see how one product becomes another, or who previously owned your product etc. This chip does a lot of cool stuff but most people have no idea what an NFC chip is, or how to activate it. That’s where we come in. Our film was conceived, storyboarded, and created as a vertical aspect ratio (9×16) as it will live solely on the Coachtopia app. We utilized Bonnie, a flower to help welcome everyone to Coachtopia, demonstrate how to use the NFC chip, explain what it is, where to find it, and what this unique technology will allow you to do. We had Molly, one of the Coachtopia community members come out to our studios to record the voice for Bonnie in advance of the animation process in our booth. Utilizing […]

LA Galaxy: Galaxy Rise

Continuing our partnership with LA Galaxy, we were excited to develop the premiere episode of their monthly Apple TV series, “Galaxy Rise.”  This series focuses on enriching the local LA community, promoting inclusivity in sports, and fostering open dialogues for everyone. For the Galaxy Rise project the idea was for us to create the first episode and set the standard of the show in terms of look, feel and vibe and then hand off all created assets to the LA Galaxy internal video team to create the remainder of the episodes for the season.   Our creative team utilized a rich array of clips, featuring influential speakers and community interviews, to craft an eepisode that resonates with all viewers, particularly the younger, more impressionable audience who can be the real change-makers. Maintaining the visual style from our other LA Galaxy collaboration “The Future is Now” and the opening trailers, we incorporated our distinctive full-screen text animations and dynamic motion graphics. This approach not only ensured stylistic consistency but also heightened the narrative’s energy and impact. Experience the entire episode in the player above and browse through some of the exceptional graphics in the gallery below.

Washington Commanders: Making The Mascot

We’re very excited to share our ninth collaboration (!) with the Washington Commanders. Our “Making The Mascot” film is a longer form follow-up to the recently released Major Tuddy mascot teaser that was shared across a variety of media channels including social media and in stadium prior to Major Tuddy’s official reveal. Shot in documentary style over a few months, our creative agency directed the internal Washington Commanders content team on what would help create a compelling and detailed glimpse into the creation of their official mascot, Major Tuddy. We captured interactions with players from the past and present, fans, the club’s president, as well as Tuddy on the pitch for his reveal, including celebrations with the players after a touchdown.   Of major importance was to shoot the making of Major Tuddy’s mascot outfit by Bam Mascots in Toronto, Canada. During this capture we were able to highlight initial prototypes and illustrations all the way through to interviews with the hands-on craftspeople. The materials, drawings, and details were all included to show Major Tuddy’s creation in a variety of stages to help fans visually understand all the details that went into the making of Major Tuddy. You can watch […]

Back to Top