SEO Audits
SEORank and resonate—SEO is the process of optimizing your site and content to improve visibility on search engines like Google. audits are comprehensive analyses of your website’s SEO performance, identifying strengths, weaknesses, and opportunities for improvement. They are usually performed regularly.
SEO Audits are comprehensive evaluations of your website’s health, visibility, and search performance. They identify what’s working, what’s broken, and where opportunities exist to improve rankings, traffic, and user experienceThe feel of using your product or site—great UX drives loyalty, trust, and conversion.. A solid audit is the starting point for any effective SEO strategyThe long-game plan to rank—covers keywords, content, links, UX, and site structure..
For marketingStories with purpose—marketing connects brands to people through strategy, creativity, and campaigns that drive impact. managers, an SEO auditA full check-up of your site’s technical, content, and backlink health—used to diagnose issues and plan improvements. is the roadmap. It replaces guesswork with data, helping you prioritize what matters most—whether that’s fixing crawl errorsIssues that prevent search engines from accessing your pages—bad for rankings, worse for discoverability., tightening up metadata, or spotting content gaps your competitors are already owning.
What an SEO audit includes
- Technical SEOSearch from the inside out—technical SEO ensures your site structure, speed, and backend are optimized for search engine success. reviewProof that hits different—testimonials are real client stories that build trust, validate results, and add serious credibility to your brand. – Site speed, mobile usability, crawlabilityHow easily search engines can navigate your site—clean architecture = better indexing., indexation, and code-level issues.
- On-page SEOTune your content—on-page SEO optimizes everything from copy to meta tags to boost visibility and relevance in search engines. analysis – Page titles, meta descriptions, headings, keyword usage, and internal linking.
- Content performance – Which pages are ranking, which aren’t, and why.
- Backlink profileYour site’s backlink fingerprint—how many sites link to you, where from, and how healthy that link ecosystem is. – Quality, quantity, and authority of inbound linksExternal sites linking to yours—high-quality backlinks boost trust, traffic, and search rankings..
- Competitive benchmarking – How your SEO efforts stack up against industry leaders or direct rivals.
How creative agencies use it
At RIOT, an SEO audit isn’t a checklist—it’s a strategic lens. We combine technical analysis with creative insight to uncover not just what’s wrong, but what’s possible. Whether you’re prepping for a site redesign, launching a content push, or just trying to climb the rankings, we use audits to drive clarity, focus, and performance.
And because we speak both dev and creative, we turn technical fixes into brand-enhancing moves—not just SEO patches.
The bottom line
SEO audits give you the truth about your site’s performance—and the power to fix it. If you want to compete in organic search, it’s the first (and smartest) move you can make.
Dive deeper
Technical SEO, Link Building StrategiesSEO power plays—these strategies help websites earn high-quality backlinks through outreach, content, and partnerships., SERP OptimizationTake the top spot—SERP optimization improves how your listings appear on search results to increase click-through and visibility., On-Page SEO, Data VisualizationData meets design—infographics turn complex information into visually compelling, easy-to-digest content that informs, engages, and gets shared.
