SEO Audits
SEO audits are comprehensive analyses of your website’s SEO performance, identifying strengths, weaknesses, and opportunities for improvement. They are usually performed regularly.
SEO Audits are comprehensive evaluations of your website’s health, visibility, and search performance. They identify what’s working, what’s broken, and where opportunities exist to improve rankings, traffic, and user experience. A solid audit is the starting point for any effective SEO strategy.
For marketing managers, an SEO audit is the roadmap. It replaces guesswork with data, helping you prioritize what matters most—whether that’s fixing crawl errors, tightening up metadata, or spotting content gaps your competitors are already owning.
What an SEO audit includes
- Technical SEO review – Site speed, mobile usability, crawlability, indexation, and code-level issues.
- On-page SEO analysis – Page titles, meta descriptions, headings, keyword usage, and internal linking.
- Content performance – Which pages are ranking, which aren’t, and why.
- Backlink profile – Quality, quantity, and authority of inbound links.
- Competitive benchmarking – How your SEO efforts stack up against industry leaders or direct rivals.
How creative agencies use it
At RIOT, an SEO audit isn’t a checklist—it’s a strategic lens. We combine technical analysis with creative insight to uncover not just what’s wrong, but what’s possible. Whether you’re prepping for a site redesign, launching a content push, or just trying to climb the rankings, we use audits to drive clarity, focus, and performance.
And because we speak both dev and creative, we turn technical fixes into brand-enhancing moves—not just SEO patches.
The bottom line
SEO audits give you the truth about your site’s performance—and the power to fix it. If you want to compete in organic search, it’s the first (and smartest) move you can make.
Dive deeper
Technical SEO, Link Building Strategies, SERP Optimization, On-Page SEO, Data Visualization
