Creative agency glossaryProject Management and Workflow

Gantt Chart

A Gantt chart is a bar chart that lays a project's tasks out against a calendar, showing when each one starts, how long it runs and what depends on what.

What is a Gantt chart?

A Gantt chart is a project drawn as time. Down the left side, the list of tasks; across the top, the days or weeks; and in the grid between them, a horizontal bar for each task showing when it begins and ends. Arrows between bars show dependencies: the edit cannot start until the shoot wraps, the shoot cannot happen until casting is done. Milestones appear as diamonds, today is a vertical line, and a glance at the chart tells you what is late, what is next and how much of the project is left.

The chart is a century old and still the standard view in project management software, because it answers the question every stakeholder asks first: when. For a creative project it maps the sequence from brief to delivery, pre-production, shoot, edit, review rounds, finishing, and it makes the consequences of a change visible: move the shoot by a week and the chart shows the delivery moving with it, which is a far more persuasive argument than an email saying so.

Why it matters

Why a Gantt chart matters

A project is a chain of commitments, and most problems come from one link slipping without anyone noticing what it pulls. The Gantt chart makes the chain visible. The producer sees that the client review falls on a holiday, the editor sees that the grade is scheduled before the final cut is locked, the client sees that their three-day approval window is the only thing standing between the film and the launch date. Problems found on the chart are cheap; the same problems found on the day are not.

It is also the clearest way to communicate a plan. A schedule as a list of dates is read and forgotten; a schedule as a chart is understood in seconds by people who have never managed a project, including clients, who tend to become far more reasonable about deadlines once they can see what their late feedback does to the bar at the end.

In practice

How a Gantt chart works in practice

  1. 01

    The project manager breaks the work into tasks, estimates how long each takes, identifies which depend on which and assigns owners. The chart is then built, almost always in project management software rather than by hand, with the dependencies linked so that moving one task moves the ones downstream. The critical path, the sequence of dependent tasks that determines the earliest possible finish, is identified and watched, because any delay on it delays the whole project and delays elsewhere may not matter at all.

  2. 02

    During the project the chart is kept current: tasks are marked complete, dates are adjusted as reality intervenes and the plan is re-read weekly with the team. Different audiences get different levels: the team sees every task, the client sees phases and milestones, the agency owner sees the chart for every project at once to spot where the studio is overcommitted. The chart is most useful when it is honest, which means recording the slip rather than quietly redrawing the plan to hide it.

Watch out

What people get wrong about Gantt charts

Planning in too much detail. A chart with four hundred tasks is unmaintainable, nobody reads it and it is out of date by the second week; the right level is the task you would actually reschedule, not every step inside it. The other mistake is treating the chart as a promise. It is a model built on estimates, and a project manager who defends the original dates against the evidence has stopped managing and started hoping.

A third mistake is building it without the people who will do the work. Durations estimated by a manager who has never cut a film produce a chart that is wrong from the first day, and a team that was not consulted has no reason to believe in it.

Questions

People also ask

What is the difference between a Gantt chart and a project timeline?

A timeline shows milestones and dates in sequence; a Gantt chart shows every task as a bar with its duration and its dependencies on other tasks. A timeline is a summary, good for clients and presentations. A Gantt chart is the working plan underneath it.

Who uses Gantt charts?

Project managers and producers in almost every field, from construction to software to film. In a creative agency the producer builds and maintains it, the team works from it and the client sees a simplified version with the phases and the dates that depend on them.

Is a Gantt chart useful for agile or creative work?

For work with real dependencies and a fixed delivery date, such as a film with a shoot, an edit and a launch, yes. For open-ended iterative work, a board or a sprint plan often fits better. Many teams use both: a chart for the shape of the project and a board for the week.

What software makes Gantt charts?

Nearly all project management platforms include a Gantt or timeline view, and dedicated tools exist for complex projects. Spreadsheets can produce a simple one, but the value of software is that linked dependencies update automatically when a date moves.

Next to it in the glossary

  1. Entries On TimeEntries on time is a measure of punctual submission: time entries logged the day the work happened, or award and competition entries delivered before the deadline closes.
  2. Features of Project ManagementFeatures of project management are the core capabilities a project management system provides: task tracking, scheduling, resourcing, collaboration, approvals and reporting.
  3. Full-Time Work ScheduleA full-time work schedule is the standard arrangement of around 35 to 40 working hours a week that defines a salaried role, as opposed to part-time, freelance or contract work.
  4. Group Project SoftwareGroup project software is a shared online workspace where a team plans, assigns, tracks and discusses the work on a project, so everyone sees the same plan in real time.
  5. Hire a Project ManagerHiring a project manager means bringing in one person whose whole job is to keep a creative project's scope, schedule, budget and communication on track from kick-off to delivery.
  6. Hourly Time TrackingHourly time tracking is the recording of work in hours against tasks, projects or clients, used for billing, measuring productivity and planning who has capacity.

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RIOT is a creative agency and production studio in New York. Strategy, brand, film, photography, design and the campaigns that carry them, made by one team. A few lines is enough to start: we read every brief the same day.

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