Fashion

At this point, we’ve created hundreds of different sizzle reels for brands and artists to help share their creative outputs with high-paced, fun edits, and this SMC 2022 Sizzle I sour latest piece of work for our good friends over at Coach. Our Coach: SMC 2022 Sizzle Reel was created so that store managers could see the progress of the brand and what they’ve achieved in 2022 and was used as the opening film for the store manager’s conference. Edited together with quick cuts and motion graphics we created a unique, fast-paced sizzle reel. Featuring superstars like Jennifer Lopez, Megan Thee Stallion and Kate Moss alongside product close-ups and runway visuals, we showcased all the best that Coach had to offer. We had a lot of creative freedom to push the boundaries with this sizzle reel in terms of color, vibe, filters and effects and were even able to have fun with the Coach logo by coloring and melting it! We're excited for our next creative agency collaboration with Coach and to see how much further we can stretch our creativity. Close

Neiman Marcus unveils a stylish mustard power suit for the Spring season, combining classic tailoring with contemporary design.

Adding to our ever-growing collection of brand sizzle reels that we’ve created over the years is our Council of Fashion Designers of America (CFDA) reel in collaboration with our friends at Coach. As part of an award application for British fashion designer and Executive Creative Director for Coach Stuart Vevers, in association with the CFDA this sizzle reel was a super fun project to work on creatively. We dedicated our time getting to know Stuart throughout this project and discovered how he truly wanted to represent himself as a nominee to the CFDA through this sizzle reel. It was an honor that our creative agency could help visually represent him. With a clear direction set and assets provided, we had tons of fun editing the high-energy clips while also crafting unique compositions to help tell Stuart’s story. Close

With almost 40,000 new apps released every month, we had to make sure the new Wardrobe app which allows its users to exchange and borrow high-fashion clothing would stand out from the crowd. The introduction to the app is the front door for the person using it, so we went above and beyond with this video, welcoming everyone to it in the coolest way possible. Taking a bank of awesome content from the team including clips of real users of the app, we had fun playing around with it all in very unique ways. Our creative agency goes the extra mile as always, we took the time to hand-cut real pieces of paper, filmed on a green screen, and then added stop motion to achieve an old-school and hyped look and feel. We ran assets through one of our many vintage video cameras to add true and unique VHS effects, created custom motion graphics for the logo and text moments, and composed mixed media animation layers and textures to help bring fresh, new, and unique vibes to each frame. We also chopped and mashed together some of the wildest and coolest imagery combinations, including a buffering effect called “data moshing” […]

We recently partnered with our dear friends at Coach to create an inspiring film for their affiliated non-profit organization, the Coach Foundation. The Coach Foundation is committed to unlocking the dreams of 5,000 young individuals by providing scholarships by 2025. The video content in the film was captured using the personal cameras of the featured individuals, showcasing the authentic and unfiltered nature of their technological resources and emphasizing the challenge of affording higher education.   With a focus on promoting positivity, our goal was to shed light on the incredible personalities of each individual who has overcome adversity to reach their current position. To maintain the genuine essence of the film, we dedicated extra time and effort to incorporate hand-drawn elements. For each person showcased, we endeavored to delve into their thoughts and imbue their clips with a custom font style and a hand-drawn representation of their imagined workspaces. These elements were then animated to generate one-of-a-kind artistic creations. This project presented a unique opportunity for our creative agency, and we had a fantastic time bringing it to life. Although the video is intended for internal use within the Coach team and requires a password for access, you can still […]

Creative Direction, Produced, Directed, Edited, Color, Motion GFX, Kinetic Text, Animation

Directed, Creative Direction, Editing, Post, Color, Titles, VFX, Branding, Design, Photography, Social, Music Supervision

Creative Direction, Direction, Editing, Color,FX, Motion, Design

Step into the rhythm of New York with Jazz Cartier in the latest episode of "Take A Walk." Directed by Chris “MUG5” Maguire, this episode follows Jazz as he finds inspiration in the vibrant streets of Chinatown and beyond, showcasing his creative process and individuality in collaboration with GQ and Reebok.

Singer-songwriter Niia takes us on an intimate journey through New York City in RIOT's "Take A Walk" series. From her townhouse to the streets of Bed-Stuy, discover the artistic spaces and inspirations that shape her music, grounded by the timeless style of Reebok Classic Leather sneakers.

Step into the world of NYC’s vibrant style scene with Fatima B in Reebok’s Take A Walk series. Directed by RIOT’s Chris “MUG5” Maguire, this episode takes us from Harlem rooftops to Soho streets, blending iconic fashion with the city’s electric energy.

RIOT collaborated with BRIDES magazine to create cinematic visuals for their July 2017 cover featuring Hannah Bronfman. From creative workout films to hypnotic Instagram loops, this project blended style and storytelling.