Fashion Archives

RIOT partners with Coachtopia to bring sustainable luxury to life in the Alter/Ego collection. This visually captivating story, told with the charm of a nature documentary, turns leather scraps into iconic designs, reshaping the future of fashion with every stitch.

Coachtopia is a bold new chapter for Coach, redefining fashion through sustainability and circularity. RIOT’s collaboration shaped its creative identity, blending Gen Z innovation with groundbreaking visuals. Explore how this revolutionary brand is building a better future for fashion.

Coachtopia is Coach’s bold step into circular fashion—and RIOT was there to capture every moment. From sixteen sets to ten changemakers, see how we brought this campaign to life, featuring exclusive interviews with Lola Tung, Maya, Caulin, and the designers shaping the future.

Coachtopia needed a motion identity, and RIOT delivered. Tasked with creating unique logo stings for Coach’s new sustainability-focused brand, we designed 21 distinct animations—each bringing its own energy, personality, and purpose. Watch the final selections and explore our creative process.

Some innovations are game-changers, but only if people know how to use them. That’s where we came in. As part of our ongoing collaboration with Coachtopia, we had the rare opportunity to bring one of their most futuristic innovations to life—an NFC chip embedded in every Coachtopia product. This tiny piece of tech is a gateway into Coachtopia’s circular fashion movement. Coachtopia’s NFC chip serves as a digital passport for every product, allowing users to track its entire lifecycle. In the future, it will reveal the full journey of each item—where it’s been, how it’s been remade, and even the hands it’s passed through. But there was just one problem: most people have no idea what an NFC chip is, or how to activate it. That’s where we came in. The Challenge: Making NFC Tech Simple & Fun We needed to create something that wasn’t just a tutorial, but an experience—an engaging, easy-to-digest, hand-drawn animated film that would make learning about Coachtopia’s NFC chip effortless and entertaining. This wasn’t a generic explainer video. It had to feel alive, bursting with Coachtopia’s personality. It had to be fun, vibrant, and playful while ensuring users clearly understood how to tap into their […]

Now that the 2022 holiday season is over we’re excited to be able to share the seasonal campaign from our good friends over at Coach that we helped to ideate. We originally took this under our creative wings way back at the start of 2022 when the Coach creative team approached us to co-create two holiday concepts they could pitch to Executive Creative Director Stuart Vevers for their 2022 holiday campaign. Fast forward to December and it’s been amazing to see many of our ideas and nostalgic inspiration being reinterpreted into the final holiday campaign assets with many cuts and clips being used as inspiration for the final live Feel the Wonder campaign. You can watch our Remember Wonder clip in the player above and see below some key clips that served as inspiration for the final campaign. Coach Holiday 2022 CampaignBelow you'll see the official Coach 'Feel the Wonder' Holiday 2022 campaign across a variety of their social media channels. View this post on Instagram A post shared by Coach (@coach) View this post on Instagram A post shared by Coach (@coach) View this post on Instagram A post shared by Coach (@coach) Feel the wonder. 🤗 This holiday, […]

We created a stop-motion animation film and used intricate ASMR sound design to bring Coach's (Re)Loved – Remade Rexy Puzzle to life.

A cozy, warm, and fuzzy film that is full of magic and offers an authentic look at the Coach (Re)Loved Remade Bear, made from repurposed products.

Our very first work for Coachtopia was early in 2022 when we were asked to come in to Coach HQ to shoot Q&A sessions with some Gen Z consumers. At that time I don’t think the full idea of Coachtopia had been formed but the importance of these sessions helped to shape the very early moments of the Coachtopia brand. Fast forward to the summer of 2022 and we were asked to create a sizzle reel that would serve as an introduction to Coachtopia to help welcome and teach potential new community members about the brand and and this new circular approach to fashion. Our sizzle reel introduction to Coachtopia was exciting to be a part of and hyped us up for the months of continued collaboration that would happen in the background. Utilizing a mixture of hand-drawn animations and user generated content we crafted a sizzle reel that Coachtopia used to help recruit Gen Z designers, activists and influencers to join the Beta Community and help shape the direction of Coachtopia as a brand. Our sizzle explains the basics of Coachtopia and how creating a circular fashion brand is essential to save our planet by providing a positive impact […]

Our long-time relationship with Coach brought us to this new film for their associated non-profit agency, the Coach Foundation to help highlight the significant progress they've made in unlocking the dreams of 5,000 young people through scholarships. Our film would also serve as inspiration to encourage Coach employees to participate in the mentorship program, helping underrepresented youth with opportunities not regularly available to them. RIOT creative agency created a touching and authentic film that highlights the impact the Coach Foundation is having on young people around the world. Utilizing raw, self-filmed personal messages alongside a subtle, yet eye-catching visual aesthetic our film is a true celebration of the amazing work the Coach Foundation is doing for young people that deserve a chance.

Edited together with quick cuts and motion graphics we created a unique, fast-paced sizzle reel. Featuring superstars like Jennifer Lopez, Megan Thee Stallion and Kate Moss alongside product close-ups and runway visuals, we showcased all the best that Coach had to offer. We had a lot of creative freedom to push the boundaries with this sizzle reel in terms of color, vibe, filters and effects and were even able to have fun with the Coach logo by coloring and melting it! We're excited for our next creative agency collaboration with Coach and to see how much further we can stretch our creativity. Close

Neiman Marcus unveils a stylish mustard power suit for the Spring season, combining classic tailoring with contemporary design.