Reebok: Take A Walk With Fatima B
New York City is a canvas of boundless inspiration, a place where style breathes through every corner, and in collaboration with Condé Nast, RIOT captured its essence through our “Take A Walk” series. Directed by Chris “MUG5” Maguire, this series highlights the city’s heartbeat through the eyes of its most iconic style innovators. In this episode, we walk with stylist Fatima B, a visionary whose distinct aesthetic has shaped the music industry’s most defining looks.
For Fatima, the streets of New York are more than just a backdrop—they’re her creative playground. “Being from New York and Manhattan, you can literally walk 10 blocks anywhere and just get, like, a different inspiration, different culture, different vibes,” she shares. This ever-changing landscape informs her work, creating a unique collage of ideas that define her signature style.
Her day unfolds seamlessly between the chic boutiques of Soho and the vibrant streets of Harlem. From scouting looks to snapping candid shots, Fatima’s journey reflects the kaleidoscope of cultures that makes New York City so unique. As she fields client calls from the lush views of her Harlem penthouse, she remains grounded in her purpose: to elevate individuality and authenticity in her styling choices. “I don’t really move on trends,” Fatima explains. “To me, it’s always about the concept of that particular individual, and that’s what makes me so different.”
“My personal style? It’s ghetto fabulous—bougie before the song.” – Fatima B
Fatima B overlooks New York City in the Reebok Take A Walk series.
Through her lens, every walk becomes a story. Whether weaving through Soho’s high-end shops or soaking up the eclectic energy of Harlem’s streets, Fatima B brings her signature blend of boldness and refinement to every step. Her Reebok Classic leather kicks are the constant in her fast-paced day, providing both comfort and style as she moves from one creative moment to the next.
The city, like her work, is a dynamic reflection of individuality and purpose. “I don’t feel like you can classify me as, like, a certain type of stylist, because I’ve worked with so many different types of people,” she says. Her ability to transcend categories and embrace diverse influences has made her one of the most sought-after stylists in the music world.
