URL Rating (UR)
Ahrefs’ score for backlink strength of a specific page—helps evaluate link equity and authority. URL Rating (UR) is an Ahrefs metric showing link strength of a page—used to evaluate backlink quality and SEO power.
Why does URL Rating (UR) matter to your brand?
A high UR means your individual campaign pages have the authority to outrank competitors.
How is URL Rating (UR) Influenced?
Internal Linking: Passing “authority” from your homepage to specific campaign pages.
High-Quality Backlinks: Earning mentions from reputable industry publications.
Nofollow vs. Dofollow: Understanding which links actually pass “ranking juice” to your URL.
Related terms
Domain Rating (DR), Backlink, Link Equity, Internal Linking, Referring Domains, Dofollow Link, Nofollow Link, Authority Site, Anchor Text, PageRank.
