URL Rating (UR)
Ahrefs’ score for backlink strength of a specific page—helps evaluate link equityThe SEO value passed through a hyperlink—used to strengthen the pages it points to. and authority.
What is URL Rating (UR)?
UR is an Ahrefs metric showing link strength of a page—used to evaluate backlink quality and SEORank and resonate—SEO is the process of optimizing your site and content to improve visibility on search engines like Google. power.
Dive Deeper
Backlink ProfileYour site’s backlink fingerprint—how many sites link to you, where from, and how healthy that link ecosystem is., Domain AuthorityA score predicting how well a site ranks—built from backlinks, site structure, and overall SEO health., SEO Metrics, Link Equity, Ahrefs
