Greenwashing
Fake sustainability—marketing that exaggerates eco-friendly claims without real impact or accountability.
What is Greenwashing?
Greenwashing is when brandsMore than a logo—brand is the essence of a company, shaping identity, reputation, and customer perception. exaggerate sustainability claims—damaging trust and transparency.
Dive Deeper
CSRProfit meets purpose—CSR campaigns highlight a brand’s commitment to social and environmental impact, building trust and relevance., Brand Ethics, Sustainability Marketing, Misleading AdvertisingStories with purpose—marketing connects brands to people through strategy, creativity, and campaigns that drive impact., Transparency
