Direct Traffic

Direct Traffic

Website visits that come with no referral path—users typing the URL or clicking bookmarks.

What is Direct Traffic?

Direct traffic comes from users typing your URL—shows brand awarenessHow familiar your audience is with your brand—essential for top-of-funnel strategy and long-term equity. or offline campaign success.

Dive Deeper

Organic TrafficVisitors who find your site naturally through search—valuable and sustainable over time., Referral TrafficVisitors who arrive at your site from another website—tracked in analytics, used for link-building value., Analytics, Session Source, Web Traffic