Ray-Ban: 75 Years Brand Sizzle

Ray-Ban: 75 Years Brand Sizzle

There were quite a few brands that turned 75 in 2016. We worked on brand sizzles for a couple of these companies, more notably Coach, and our workis  shown here for Ray-Ban. It was a lot of fun capturing all the moments that Ray-Ban glasses show up in Pop Culture.

From the biggest movies to the best bands and musicians, all the way through tattoo artists, Ray-Ban are an American staple and it was an absolute honor to be able to create this sizzle for them.

Our work involved creating the edit. For this we used footage Ray-Ban provided us and, scattered in as many pop culture references as we could think of – the immediate one that came to mind when we started was Tom Cruise in “Risky Business.

The gallery below showcases some imagery so you get an idea of how this brand sizzle looks and feels. If you’re lucky enough to have the password you can also enjoy the fruits of our labor above. This is literally one of our favorite brand sizzle reels that we’ve worked on to dat,e and hope everyone shares our enthusiasm.

• • All works
  • Coach
  • Ray-Ban

Lew Frankfort: Bag Man — The Untold Story of Coach

Lew Frankfort: Bag Man — The Untold Story of Coach

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A cinematic short film by RIOT for Coach, Bag Man tells the story of Lew Frankfort — the Bronx kid who turned fear into focus, logic into art, and a leather workshop into one of America’s most iconic fashion brands. Through unscripted storytelling and archival imagery, the film reveals the human philosophy at the heart of Coach’s rise: Magic + Logic.

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Coachtopia: Luxury, Redefined

Coachtopia: Luxury, Redefined

Animation2024All CreationsBranded ContentBrandingCoachCoachtopiaCreativeDesignDirectedEditedFashionFeaturedFXLuxuryMotionPhotographyProducedProductTabletop

RIOT partnered with Coachtopia to bring sustainable luxury to life in the Alter/Ego collection. This visually captivating story, told with the charm of a nature documentary, turns leather scraps into iconic designs, reshaping the future of fashion with every stitch.

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Coach: Introducing Coachtopia

Coach: Introducing Coachtopia

Coachtopia2023All CreationsAnimationArtBranded ContentBrandingCoachColorCreativeDesignDirectedEditedExperimentalFashionFeaturedFXIdents & Animated LogosMotionProducedSizzle ReelsSocialSoundTeasersTitles & CreditsVisual Identity

Coachtopia is a bold new chapter for Coach, redefining fashion through sustainability and circularity. RIOT’s collaboration shaped its creative identity, blending Gen Z innovation with groundbreaking visuals. Explore how this revolutionary brand is building a better future for fashion.

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Coach: Holiday 22 – Remember Wonder

Coach: Holiday 22 – Remember Wonder

Social2022All CreationsCoachCreativeEditedFashionFeaturedFXMotionProducedVisual Identity

Now that the 2022 holiday season is over we're excited to be able to share the seasonal campaign from our good friends over at Coach that we helped to ideate. We originally took this under our creative wings way back at the start of 2022 when the Coach creative team approached us to co-create two holiday concepts they could pitch to Executive Creative Director Stuart Vevers for their 2022 holiday campaign. Fast forward to December and it's been amazing to see many of our ideas and nostalgic inspiration being reinterpreted into the final holiday campaign assets with many cuts and clips being used as inspiration for the final live Explore the Project →

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