Coach: Dinky Brand Film
Right is an embed of our wall of bags that we created as part of our Dinky brand film, posted as an image in its own right on the Coach Instagram.
We were also responsible for the music supervision, choosing a fun, dreamy, lazy sunday afternoon vibe with pretty vocals and harmonies titled "My Place" by Young Buffalo. The harmonies compliment the sea of bags at the end to perfection!
Below you can see the first iteration of our edit. It's always fun to see the initial creation as we personally put a lot of time and effort into our V1's, the aim being to get approvals on the first round.
Coach took two stories to Cannes Lions 2026: &Coach, its new Gen Z platform of shared authorship, and a Palais talk on reading culture instead of chasing it. RIOT cut the panel recap and CMO Joon Silverstein's talk. The recap moves the way the platform does, between the room, where creators, athletes and strategists shared one backdrop, and the hand-written cards that give each &Coach story its rhythm. Nerves. Dreams. Us.
Explore the Project →
For the 2026 ACE Awards, RIOT cut Coach's tribute to Todd Kahn, Visionary Award honoree: his road from a family jewelry business to the head of Coach, told by Todd and the leaders who know him.
Explore the Project →
For Coach's 2025 Store Manager Conference, RIOT cut the story of how Coach became a Gen Z icon as a manifesto in moving type, then delivered investor and Japanese-language versions.
Explore the Project →
