Coach: Dinky Brand Film

To celebrate the launch of Coach's new bag silhouette, The Dinky, we put together this 25 second promotional film to be used in-store and on Coach.com. RIOT creative agency's founder Chris MUG5 Maguire directed and was responsible for edit and all of the motion graphics. Our personal favorite moment is the beautiful sea of Dinky's at the end that was completely composited!

Right is an embed of our wall of bags that we created as part of our Dinky brand film, posted as an image in its own right on the Coach Instagram.

We were also responsible for the music supervision, choosing a fun, dreamy, lazy sunday afternoon vibe with pretty vocals and harmonies titled "My Place" by Young Buffalo. The harmonies compliment the sea of bags at the end to perfection!

Below you can see the first iteration of our edit.  It's always fun to see the initial creation as we personally put a lot of time and effort into our V1's, the aim being to get approvals on the first round.