Coach x Harrods: Men’s OOH Film

Coach launched their Men's 2016 collection in the world-renowned luxury department store Harrods. To celebrate, Coach had a presence on the ground floor, 3rd entrance digital media wall. Due to the media wall's dimensions, RIOT creative agency incorporated a split-screen video to help maximize both the screen's ultra-wide dimensions and the time constraints of the ad. The intent of the video was to attract the "Harrods Man" to the Coach brand, educating and introducing those who were not aware or familiar with the "new Coach," the Coach that defines "Modern Luxury" and is very fashion-forward and elevated.

“Bag Man — The Untold Story of Coach” title card from RIOT’s film for Coach

Lew Frankfort: Bag Man — The Untold Story of Coach

All Creations 2025 All Services Business & Technology Coach Color Creative Directed Documentary Edited Fashion Featured FX Luxury Narrative Produced Sizzle Reels Teasers

A cinematic short film by RIOT for Coach, Bag Man tells the story of Lew Frankfort — the Bronx kid who turned fear into focus, logic into art, and a leather workshop into one of America’s most iconic fashion brands. Through unscripted storytelling and archival imagery, the film reveals the human philosophy at the heart of Coach’s rise: Magic + Logic.

Explore the Project →

The Coach Quilted Tabby and Coachtopia Alter/Ego bag on the workshop table.

Coachtopia: Luxury, Redefined

RIOT partnered with Coachtopia to bring sustainable luxury to life in the Alter/Ego collection. This visually captivating story, told with the charm of a nature documentary, turns leather scraps into iconic designs, reshaping the future of fashion with every stitch.

Explore the Project →

Coach: Introducing Coachtopia

Coachtopia is a bold new chapter for Coach, redefining fashion through sustainability and circularity. RIOT’s collaboration shaped its creative identity, blending Gen Z innovation with groundbreaking visuals. Explore how this revolutionary brand is building a better future for fashion.

Explore the Project →

Coach: Holiday 22 – Remember Wonder

Social 2022 All Creations Coach Creative Edited Fashion Featured FX Motion Produced Visual Identity

Now that the 2022 holiday season is over we're excited to be able to share the seasonal campaign from our good friends over at Coach that we helped to ideate. We originally took this under our creative wings way back at the start of 2022 when the Coach creative team approached us to co-create two holiday concepts they could pitch to Executive Creative Director Stuart Vevers for their 2022 holiday campaign. Fast forward to December and it's been amazing to see many of our ideas and nostalgic inspiration being reinterpreted into the final holiday campaign assets with many cuts and clips being used as inspiration for the final live Explore the Project →

Coach x Harrods: Men’s OOH Film

Coach x Harrods: Men’s OOH Film

Lew Frankfort: Bag Man — The Untold Story of Coach

Coachtopia: Luxury, Redefined

Feeling Inspired?

Inspiration Awaits. Fuel Your Flow.

Search our journal entries