Coach x Harrods: Men’s OOH Film
Coach launched their Men's 2016 collection in the world-renowned luxury department store Harrods.
To celebrate, Coach had a presence on the ground floor, 3rd entrance digital media wall.
Due to the media wall's dimensions, RIOT creative agency incorporated a split-screen videoYour brand in motion—video captures attention, tells stories, and delivers emotion in a way that text and static visuals can’t. to help maximize both the screen's ultra-wide dimensions and the time constraints of the adThe art of persuasion—advertising is the strategic storytelling that builds brands, shapes perceptions, and drives consumer action across multiple channels..
The intent of the video was to attract the "Harrods Man" to the Coach brand, educating and introducing those who were not aware or familiar with the "new Coach," the Coach that defines "Modern Luxury" and is very fashion-forward and elevated.
To celebrate, Coach had a presence on the ground floor, 3rd entrance digital media wall.
Due to the media wall's dimensions, RIOT creative agency incorporated a split-screen videoYour brand in motion—video captures attention, tells stories, and delivers emotion in a way that text and static visuals can’t. to help maximize both the screen's ultra-wide dimensions and the time constraints of the adThe art of persuasion—advertising is the strategic storytelling that builds brands, shapes perceptions, and drives consumer action across multiple channels..
The intent of the video was to attract the "Harrods Man" to the Coach brand, educating and introducing those who were not aware or familiar with the "new Coach," the Coach that defines "Modern Luxury" and is very fashion-forward and elevated.
