Coach x Harrods | Coach Men's Harrods OOH FilmPlay Video
Color · Editing · Post2016

Coach x Harrods: Men’s OOH Film

Coach x Harrods: Men’s OOH Film
Coach launched their Men's 2016 collection in the world-renowned luxury department store Harrods. To celebrate, Coach had a presence on the ground floor, 3rd entrance digital media wall. Due to the media wall's dimensions, RIOT incorporated a split-screen video to help maximize both the screen's ultra-wide dimensions and the time constraints of the ad. The intent of the video was to attract the "Harrods Man" to the Coach brand, educating and introducing those who were not aware or familiar with the "new Coach," the Coach that defines "Modern Luxury" and is very fashion-forward and elevated.
01 / Service Creative Direction & Luxury Retail Strategy Directed the creative vision for Coach's Men's 2016 collection at Harrods—positioning Coach's "Modern Luxury" aesthetic to sophisticated Harrods customers while introducing the brand's fashion-forward elevation to new luxury audiences. 02 / Service Out-of-Home Campaign Production & Format Optimization Produced an innovative split-screen OOH film specifically designed for Harrods' ultra-wide ground floor digital media wall—maximizing the 3rd entrance display dimensions while optimizing visual impact within time-constrained advertising rotations. 03 / Service Editorial, Color Grading & Post-Production Edited and color-graded the split-screen OOH film with sophisticated luxury aesthetics—ensuring the piece resonated across Harrods' premium retail environment while reflecting Coach's contemporary menswear craftsmanship and elevated brand positioning.
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