Coach | SS2016 Chloe Grace Moretz Brand FilmPlay Video
Chloe Grace Moretz · Instagram · Second Unit Editing2016

Coach: SS2016 – Chloe Grace Moretz Brand Film

Coach: SS2016 – Chloe Grace Moretz Brand Film
Showcased here is Coach's latest brand film for Women’s Spring / Summer 2016. This brand film features Chloe Grace Moretz alongside cool vintage cars, beautiful scenery, and, of course, amazing Coach products. This video showcases the looks that Coach Executive Creative Director Stuart Vevers has created for Coach's ready-to-wear collection for Spring / Summer 2016. Chloe Grace Moretz, a Coach Ambassador is the featured star of Coach’s Spring / Summer promotional film and we were thrilled to be part of this campaign, providing a second unit 15 second edit of this film, specifically for use across all social channels and OOH screens across the world. Below is RIOT's cut featured on Coach’s official Instagram page:

 





Scenes from the #CoachNY campaign with @chloegmoretz


A video posted by coach (@coach) on




01 / Service Creative Direction & Cultural Campaign Strategy Shaped the creative vision for Coach's Chinese Year of the Monkey campaign—celebrating the adventurous spirit of the fire monkey while honoring Coach's significant Asian presence and commitment to multicultural brand storytelling. 02 / Service Motion Graphics, Animation & Title Design Engineered dynamic motion graphics and animated title sequences—bringing the playful monkey character to life as it springs from the Coach workshop, with meticulous animation that captured the fire monkey's ambitious and adventurous energy. 03 / Service Multi-Format Editing, Color Grading & Post-Production Created 30-second and 15-second cutdowns plus seven outdoor variations alongside web and social formats—applying consistent color grading and post-production polish while optimizing each version for its specific distribution channel and audience.
Todd Kahn, CEO and Brand President of Coach, standing in front of a Coach store Coach: Todd Kahn ACE Awards Sizzle

Coach: Todd Kahn ACE Awards Sizzle

2026All CreationsCoachEditedEventsFashionHeritage & ArchiveInterviewsSizzle ReelsYear

For the 2026 ACE Awards, RIOT cut Coach's tribute to Todd Kahn, Visionary Award honoree: his road from a family jewelry business to the head of Coach, told by Todd and the leaders who know him.

Explore the Project →
“Bag Man — The Untold Story of Coach” title card from RIOT’s film for Coach
 Lew Frankfort: Bag Man — The Untold Story of Coach

Lew Frankfort: Bag Man — The Untold Story of Coach

All Creations2025All ServicesBusiness & TechnologyCoachColorCreativeDirectedDocumentaryEditedFashionFeaturedFXHeritage & ArchiveInterviewsLuxuryNarrativeProducedStrategyTeasers

A cinematic short film by RIOT for Coach, Bag Man tells the story of Lew Frankfort — the Bronx kid who turned fear into focus, logic into art, and a leather workshop into one of America’s most iconic fashion brands. Through unscripted storytelling and archival imagery, the film reveals the human philosophy at the heart of Coach’s rise: Magic + Logic.

Explore the Project →
A smiling blonde woman with bow clips in her hair under the line Realness over rules, from the Coach SMC 2025 sizzle
 Coach: SMC 2025 Sizzle

Coach: SMC 2025 Sizzle

2025All CreationsCoachCopywriting & ScriptwritingEditedEventsFashionInternal CommunicationsMotionSizzle ReelsVersioning & LocalizationYear

For Coach's 2025 Store Manager Conference, RIOT cut the story of how Coach became a Gen Z icon as a manifesto in moving type, then delivered investor and Japanese-language versions.

Explore the Project →
Load More
Featured Imageprevious postCoach x Harrods: Men's OOH Film
Featured Imagenext postCoach: Chinese Year of the Monkey Lunar Film