Coach: Chinese Year of the Monkey Lunar Film
2016 is the Chinese year of the fire monkey whose character is apparently ambitious and adventurous, but irritable. Coach is a very multi-national company and has a huge presence in Asia and, as such, as part of their celebration of the Chinese Year of the Monkey released this brandMore than a logo—brand is the essence of a company, shaping identity, reputation, and customer perception. to commemorate the event.
Here is our edit live on the Coach Instagram page:
In the film, we see a monkey that springs to life when the Coach craftsman turns off the lights and leaves the workshop. RIOT creative agency was tasked to create 30 and 15-second cutdowns of the 6o second film – we then created versions for web, and social and seven versions for outdoor. They’re fun edits that are a little different from our usual work. The 30-second spot is above, the 15-second spot is below. Enjoy!
