Coach: Holiday 2015 Campaign
We were involved with so many aspects of the Coach 2015 Holiday Campaign that it is impossible to note all of our involvement and the full range of creative services we provided. From editing the main film, which can be seen above, through translations, OOH, all social assets, etc. We have included many of the assets RIOT worked on below because, well, who doesn’t love seeing puppies and handbags? Not all of these were used, but they’re all as cute as can be and will offer a long, much-needed visual break for all the dog-loving people out there!
Coach: Holiday 2015 Socials
Below are all the social iterations that were published on Coach's Instagram.Coach: Holiday 2015 Campaign Assets
A plethora of assets we created for this Coach campaign.Dog Sequence #1
Dog Sequence #2
Dog Sequence #3
Dog Sequence #4
Dog Sequence #5
Dog Sequence #6
Dog Sequence #7
Dog Sequence #8
Dog Sequence #9
Dog Sequence #10
Product Sequence #1
Product Sequence #2
Dog Stop Motion #1 (Walking)
Dog Stop Motion #2 (Chain Biting)
Dog Stop Motion #3 (Bag Falling)
Dog Stop Motion #4 (Mittens)
Dog Stop Motion #5 (Baubles)
Dog Stop Motion #6 (Two Puppies, Cozy Bag)
Dog Stop Motion #7 (Finishing Touches)
Dog Stop Motion #8 (Looking Around)
Dog Stop Motion #9 (Comfy Bag)
Dog Stop Motion #10 (Bag Sitting)
Dog Stop Motion #11 (Business Bags)
Dog Stop Motion #12 (Biting The Gold Bag)
Dog Stop Motion #13 (Tag Biting)
Dog Stop Motion #14 (Tag Biting Closeup)
Dog Stop Motion #15 (Two Dogs, Green Bag)
Dog Stop Motion #16 (Scene)
Coach CMO Joon Silverstein took the AI Trailblazers Intelligence Summit through how Coach wins in AI discovery. RIOT cut her talk into a 2:32 LinkedIn film and built it a world: one field, one tree, and roots made of 20,000 consumer prompts.
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Coach went to Cannes Lions 2026 with two stories: &Coach, its new Gen Z platform, and a Palais talk on reading culture instead of chasing it. RIOT cut both, a recap film of the &Coach panel and a LinkedIn edit of CMO Joon Silverstein's talk.
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For the 2026 ACE Awards, RIOT cut Coach's tribute to Todd Kahn, Visionary Award honoree: his road from a family jewelry business to the head of Coach, told by Todd and the leaders who know him.
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A cinematic short film by RIOT for Coach, Bag Man tells the story of Lew Frankfort, the Bronx kid who turned fear into focus, logic into art, and a leather workshop into one of America’s most iconic fashion brands. Through unscripted storytelling and archival imagery, the film reveals the human philosophy at the heart of Coach’s rise: Magic + Logic.
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