Coach: Single’s Day 2015
Coach created a short film for the Asian market celebrating Single’s day in 2015. We were tasked as the second unit edit team. RIOT edited and did the color work on the dream sequence, and then created 15-second versions for socials. We were also the main creative agency partner on all titling and subtitling. See the film featured on the Coach Instagram below:
The full film can be seen above, and the two-part 15-second series is below.
Coach: Single’s Day (:15) Part #1
Coach: Single’s Day (:15) Part #2
RIOT partnered with Coachtopia to bring sustainable luxury to life in the Alter/Ego collection. This visually captivating story, told with the charm of a nature documentary, turns leather scraps into iconic designs, reshaping the future of fashion with every stitch.
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Now that the 2022 holiday season is over we're excited to be able to share the seasonal campaign from our good friends over at Coach that we helped to ideate. We originally took this under our creative wings way back at the start of 2022 when the Coach creative team approached us to co-create two holiday concepts they could pitch to Executive Creative Director Stuart Vevers for their 2022 holiday campaign. Fast forward to December and it's been amazing to see many of our ideas and nostalgic inspiration being reinterpreted into the final holiday campaign assets with many cuts and clips being used as inspiration for the final live Explore the Project →
