Coach: Kid Cudi SS16 Film – 15 Second Cut

Kid Cudi, a new men's Coach Ambassador, is the featured star of Coach's Spring / Summer 2016 promotional film. RIOT was thrilled to be part of this campaign, creating the 15-second edit of the film that was specifically used across all social channels. Below you can see our edit on the Coach Instagram page:

#CoachNY with @kidcudi (🎵: “Adventures”)

A post shared by Coach (@coach) on Mar 29, 2016 at 3:52pm PDT

“Bag Man — The Untold Story of Coach” title card from RIOT’s film for Coach

Lew Frankfort: Bag Man — The Untold Story of Coach

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A cinematic short film by RIOT for Coach, Bag Man tells the story of Lew Frankfort — the Bronx kid who turned fear into focus, logic into art, and a leather workshop into one of America’s most iconic fashion brands. Through unscripted storytelling and archival imagery, the film reveals the human philosophy at the heart of Coach’s rise: Magic + Logic.

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The Coach Quilted Tabby and Coachtopia Alter/Ego bag on the workshop table.

Coachtopia: Luxury, Redefined

RIOT partnered with Coachtopia to bring sustainable luxury to life in the Alter/Ego collection. This visually captivating story, told with the charm of a nature documentary, turns leather scraps into iconic designs, reshaping the future of fashion with every stitch.

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Coach: Introducing Coachtopia

Coachtopia is a bold new chapter for Coach, redefining fashion through sustainability and circularity. RIOT’s collaboration shaped its creative identity, blending Gen Z innovation with groundbreaking visuals. Explore how this revolutionary brand is building a better future for fashion.

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Coach: Holiday 22 – Remember Wonder

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Now that the 2022 holiday season is over we're excited to be able to share the seasonal campaign from our good friends over at Coach that we helped to ideate. We originally took this under our creative wings way back at the start of 2022 when the Coach creative team approached us to co-create two holiday concepts they could pitch to Executive Creative Director Stuart Vevers for their 2022 holiday campaign. Fast forward to December and it's been amazing to see many of our ideas and nostalgic inspiration being reinterpreted into the final holiday campaign assets with many cuts and clips being used as inspiration for the final live Explore the Project →

Coach: Kid Cudi SS16 Film – 15 Second Cut

Lew Frankfort: Bag Man — The Untold Story of Coach

Coachtopia: Luxury, Redefined

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