Social Media Manager
The digital voice of the brand—social media managers craft content, engage communities, and drive campaignsStrategy meets storytelling—campaigns bring big ideas to life, driving awareness, engagement, and conversions through powerful, multi-channel messaging. across platforms.
What is a Social Media Manager?
The digital voice of the brandMore than a logo—brand is the essence of a company, shaping identity, reputation, and customer perception.. Social media managers plan, publish, and optimize content to grow communities, fuel engagementMore than just metrics—engagement is about meaningful interactions, building relationships, and creating content that sparks conversation and action., and drive results.
What does a Social Media Manager do?
They write copyWords with purpose—copywriting blends creativity and persuasion to create compelling content that connects and drives results., schedule posts, engage followers, analyze metrics, and respond in real-time to cultural moments. Every tweet, post, and story has purpose.
What does this role look like in a creative agency?
At RIOT, social is strategyThe playbook for success—strategy defines where you're headed, how you'll get there, and what will set you apart.. Our managers aren’t just posting—they’re building brand ecosystems, one swipe at a time.
Dive Deeper
Social Media Managers are the digital voice of the brand. They plan, create, publish, and optimize content across platforms like InstagramA visual-first social platform—powerful for lifestyle brands, storytelling, and creator collabs., TikTok, LinkedIn, YouTube, and emerging networks. They engage communities, drive conversation, build loyalty, and fuel campaign amplification. In creative agencies, Social Media Managers turn brand strategies into living, breathing conversations that resonate culturally and drive measurable impact across digital ecosystems.
Related Glossary Terms
| Related Glossary Terms | Why It’s Relevant |
|---|---|
| Social Media Strategy | Social Media Managers execute and refine social strategies—bringing channel plans and audienceThe heartbeat of every campaign—understanding and engaging the right audience is the key to crafting messages that resonate and drive action. targeting to life. |
| Community Engagement | Building and nurturing a brand’s community is at the heart of daily social media management. |
| Social Analytics | Managers track key metrics like engagement, reachThe total number of unique people who see your content—used in media planning and performance tracking., growthNot just a buzzword—growth is the art and science of scaling businesses through strategy, creativity, and data-driven decision-making., and sentiment to continuously optimize content and strategy. |
| Influencer Outreach | Many Social Media Managers collaborate with influencers to expand reach and drive authentic audience engagement. |
| Paid Media Campaigns | They often coordinate with media teams to amplify organic content and optimize paid social campaignsThe shortcut to reach—paid social ads target hyper-specific audiences with precision, turning brand exposure into conversions, one click at a time. for better reach and performance. |
Related Job Roles
| Related Job Roles | Why It’s Connected |
|---|---|
| Content StrategistThe architect of storytelling—content strategists map out what to say, how to say it, and where it lands for maximum brand impact. | Shapes the editorial voice and content pillars that Social Media Managers activate across platforms. |
| Community ManagerThe voice of the brand—community managers nurture online spaces, spark conversation, and keep communities vibrant and on-brand. | Handles real-time engagement, conversation management, and deep community building under the social strategyThe game plan for showing up online—defines tone, timing, content, and goals by platform. umbrella. |
| Influencer Partnership ManagerThe relationship wrangler—this role manages creator partnerships, campaign alignment, and performance tracking for influencer programs. | Works with Social Media Managers to integrate creator partnershipsAuthentic connection starts here—influencer outreach involves identifying, contacting, and collaborating with creators who align with your brand. into broader content and engagement strategies. |
| Performance Marketing ManagerNumbers-driven growth—this role leads paid, data-backed campaigns designed to drive measurable conversions and revenue. | Partners to optimize paid social campaigns and ensure organic and paid efforts drive toward shared KPIsThe pulse of success—KPIs are measurable goals that track performance, guiding brands to optimize, adapt, and crush their objectives.. |
